Browse Tag: Spectra Speaks

Celebrating Audre Lorde with Jamaican Feminists: Activism, Self Care, and Virtual Sisterhood

Caribbean Jamaican Feminists“What specific things do you do for self-care? What does your routine look like?”

I was asked this question today while participating as a virtual guest at an Audre Lorde appreciation event just outside of Kingston, Jamaica. The event was hosted by SO(UL) HQ, a collective which creates alternative community spaces for discussion and exploration of the arts, culture, spirituality, and social justice.

Each month, SO(UL) HQ invites community members to an informal social activity in physical and/or virtual spaces called HQs–e.g. for film viewings, discussions, creative workshops, etc–then the organizers facilitate a cross-movement conversation with contributions from international guests, who can participate virtually via Skype.

In celebration of Audre Lorde, black lesbian activist, writer, poet and historical icon, who wrote about writing and self-care (including one of my favorite poems, “A Litany for Survival”), I’d been invited–along with Kim Katrin Crosby (activist and co-founder of the People Project)–to speak about my work as a writer and media activist, as well as elaborate on my ideas about using Love and Afrofeminism as a framework for social justice.

From Attempted Suicide Survivor to Media Activist

For my opening remarks, I shared the story about my struggle to come to terms with my sexuality as a Nigerian woman on a very white, American campus. I spoke of the severe depression I experienced as I continually failed at locating any support systems, individuals or information to accept my wholly, as an African women who loved other women. I spoke of the hopelessness I felt when I couldn’t find a single book, or movie, with queer characters or stories that could convince me (and my family) that I wasn’t the “abomination” all the Nigerian/African online forums made me out to be. I spoke of the simple, yet deeply-rooted desire to see myself reflected as a part of society–to feel that I was, in fact, normal, and how that seeming impossibility prompted me to attempt to take my own life, for relief. 

Despite the pain of having to recount that memory often, I celebrate my survival and bold critique of the systems that still put the lives of young queer African girls in jeopardy. My attempted suicide may have been the event that sparked my journey towards becoming a media activist, but it’s done so much more; it’s the reason why mental health and self-care are prominent themes in my work, and my writing, and the reason I choose Love (for self, for others, for community) as my framework for social justice

Sustainable Activism: Self Care and Virtual Sisterhood

Your Silence Will Not Protect You During the event, this disclosure prompted more questions (and conversation) about what it means to build sustainable movements. After all, so many of us have  been spurred to action by painful and, at times, traumatic experiences: how do we continue to drawn from such turbulent beginnings without letting them weigh us down emotionally?

How do we find spaces to affirm that kind of pain–and its overcoming–as victory? How do we hold in our hearts, the stories of others, some similar, some way worse, and maintain principled temperance in our advocacy? And, since the work of an activist is social (especially for the many of us who work outside formal structures, and thus, don’t get to ‘shut down’ at the end of the day), how do we create a support network for ourselves, and for each other that we can access when we need to? 

After participating at SO(UL) HQ’s event today, I’m inspired to create more virtual social spaces for sharing and healing, for myself. I’d been fighting a winter slump for weeks–low energy, writers block, feeling moody and isolated from seasonal depression–thus I hadn’t expected that the experience of participating in a virtual event would end up feeling as rejuventing, as uplifting, and as warm as it did. But it did, and I’m much better for it.

The setup was simple enough: the event took place at a casual community space, where the group watched a short documentary about Audre Lorde, before Skype-ing in the guests. The room radiated the kind of intimacy associated with a sleepover, not a formal event; a few women sat cross-legged on the floor, while others sat in chairs (one with a really cute baby). 

African Caribbean Feminists

It’s no wonder I felt completely at ease chatting about my life and work; I could have been right there with my Caribbean sisters, sitting cross-legged on the floor, or lying stomach-down, propped up by my elbows. Thirty minutes later, I ended my session with the women at SO(UL) HQ feeling so nourished, so joyful, and so inspired that I’ve since been reflecting on the plethora of ways activists can use video conferencing and other tools to more intentionally create on-going support networks for themselves.

As a media activist, I often write about how social media can be used to amplify the voices of marginalized people, combat lack of diversity in media, and offer a means through which people with shared experiences and values can connect. For sure, regularly connecting with others with who we share affinity and can lean on for support (as part of our self-care practice) is included in this, but chances are that if even I–Ms. Self Care Evangelist–forgot, perhaps we all need more regular reminders.

Sharing is Caring: Nurturing Intentional Community–Online or Offline–is Self Care 

I’m grateful for having such a positive experience connecting virtually with Caribbean feminists today–so grateful that I’m newly inspired to rehash my goals for facilitating regular discussions about self-care in my online spaces. I don’t have all the answers, not by a stretch. Still, after today, I’m relishing the comfort of knowing that I’m connected to a number of inspiring activists–online and offline–who are just as committed to practicing self care and sustainable activism as I am. 

This blog, my Facebook Page, and Twitter @spectraspeaks, are part of my virtual self-care support network. A place where I do feel relatively safe sharing my story, my struggle, and my successes. Your readership is a part of that, so thank you for continually encouraging my efforts to foster more dialogue around mental health in our communities. 

Stay tuned for my next post, “7 Everyday Self-Care Principles All Activists Should Follow”, in which I’ll be sharing lessons I’ve learned from my own personal journey. We may not all be in physical space together, but–as my Jamaican feminist sisters at SO(UL) HQ reminded me today–we don’t need to be in order to reach out and support each other.

Do you have a strong support network? Is it offline, virtual, or both? What tips would you give others seeking supportive community online? Have you experienced virtual sisterhood? In what ways does it compare to sister-friend circles offline? 


This Is What an African Feminist Looks Like

The following interview was originally published on July 13, 2012 at Ms. Magazine via the Femisphere, a profile interview series about feminists in the blogsphere curated by Avital Norman Nathman (@mamafesto). The series featured three Nigerian feminists, prompting my reflection on “internet lists” via the post, “What Does an African Feminist Look Like?” (and even a head-nod from Melissa Harris-Perry!). I’m reposting it on here because, apparently, some of my readers missed the original interview, and had trouble finding it on the Ms. Magazine site. Enjoy.  

The Femisphere: African Feminist Bloggers

Spectra High Res

Spectra is an award-winning Nigerian writer and women’s rights activist, and the voice behind Spectra Speaks, which publishes news, opinions and personal stories about gender, media and diversity as they pertain to Africa and the Diaspora. She is also founder and executive editor of Queer Women of Color Media Wire, a media advocacy and publishing organization that amplifies the voices of lesbian, bisexual, queer and/or transgender women of color, diaspora and other racial/ethnic minorities around the world.

Located: Somewhere in southern Africa Website:
Twitter: @spectraspeaks
Blog Post Pride: Saying No to Saviorism and Celebrating Africa’s Resistance“Reflections from a Woman of Color on the War on Women: My Sisters-in-Arms, We Are NOT United”

What topics do you find you write about most frequently?

My writing isn’t so much about the topics I write about as it is how I write about them. There are the usual suspects–women, gender, LGBT and other identity issues–filtered through an international lens due to my Nigerian heritage and media advocacy and development work in Africa. But I also take the approach of highlighting solutions versus contributing to the constant re-articulation of problems I find over-saturates the feminist blogosphere. I pride myself on thinking forward, and so I push myself to write from a place of hope and positivity. I believe that personal relationships, not just rhetoric, are the building blocks of progress, and that winning hearts–not just arguments–are what bring about real change. My Afrofeminist principles are a roadmap for navigating the spaces between us as human beings, towards deeper, more empathic connections. My mantra is “Love is My Revolution”.

How has Afrofeminism informed what you write/focus on?

Afrofeminism is how I move through the world; how I live, learn and evolve. Afrofeminism is my personal compass, a way for me to stay centered as I navigate life as an idealist using a constellation of frameworks–feminism, social justice, spirituality and others. Afrofeminism guides every step I take forward, as it is grounded in my multi-layered, trans-national identity and personal experiences. For instance, as an African woman, my feminism manifests as an unapologetic focus on the empowerment of other African women and the diaspora. As the executive editor of Queer Women of Color Media Wire (QWOC Media Wire), I’m intentional about publishing content that portrays the diversity of voices and experiences of the diaspora from all over the world, not just western countries.

Have you found that blogging/Twitter/the Internet in general helps the reach/impact of African feminists, and if so, in what ways (or why not)?

Absolutely. I once thought I was the only queer Nigerian on the web. I tweeted that one day, only to have it retweeted by at least five other queer Nigerians. And with that, we each found community. The same has been true for finding other African feminists. I’d felt excluded from mainstream feminist spaces as a woman of color in the United States (and furthermore as an African immigrant, even within women of color feminist spaces). Writing about African women’s issues has exposed me to an entire network of inspiring African women writers, activists and feminists online.

Earlier on this year, a group of us decided to start using the hashtag #afrifem to organize conversations around African feminist issues on Twitter. I now follow it religiously to stay up to date on what my sisters are doing in different parts of the world and, of course, engage in challenging, important conversations with other African feminists. Yet, the benefits of this haven’t just been experienced virtually; using online tools has also made it possible to connect with African feminists offline, too. Earlier this year, for instance, online relationships directly resulted in an invitation from one of my tweets to participate as a panelist at a development conference in Cape Town, South Africa, where I met dozens more African feminists–including many of the women I’d already been chatting with daily for months, and LGBT African activists, some of whom I’m working with to host storytelling workshops for African women this [year].

What pitfalls/challenges have you experienced as an African feminist?

The experience of merging my online and offline African feminist network has been incredibly affirming of the power of using online tools to build community. Yet, it is also important to acknowledge that there are many African women who do not have access to the Web, and thus are left out of many important conversations. Where possible, I use my privilege as a writer to highlight work being done by people who are unable to do so themselves, but I’ve on occasion been faced with the question about whether or not something I’ve written is good advocacy or appropriation. For now, my rule of thumb as a media activist is ‘highlight, don’t re-tell,’ but this gray area remain challenging to navigate.

One other challenge has been far less potent than I imagined it would be, but is still worth highlighting, as it happens in almost every cultural context. My queer identity has at times called my ‘Africanness’ into question. And in instances when it hasn’t, LGBT African issues are often sidelined, treated as fringe or tangential. This has been frustrating, as I don’t want to see the African women’s movement repeat the same mistakes as the women’s movement in the U.S.–leading with ‘umbrella unity’ instead of an intentional approach to diversity.

How do you ensure that your voice/opinion/story is heard within Western/American feminism?

Frankly, ensuring my voice is heard within Western/American feminist spaces isn’t something I prioritize in my work; not because engaging people across cultures isn’t important (it is), but because constantly responding to what western feminism is or isn’t (doing) constricts my voice to being reactive (i.e., delivering constant criticism). I believe my voice as an African woman is more powerful when it proactively works alongside other African voices to tell our own stories, set our own agenda and come up with solutions for ourselves. As I’ve lived in the U.S. for more than a decade, however, I do engage with western feminists; building bridges is necessary since we’re all working towards similar goals. To this end, by writing and producing media as an African feminist, I not only do my part towards the achievement of those goals, but hold western feminists and media accountable to my perspective and highlight the work of other African woman and [people of the] Diaspora.

What does feminism look like to you from within your own cultural context? Does your spirituality inform your feminism (or other framework for navigating the world) as mine does?

7 Social Media Ideas That Will Strengthen Digital Activism in Africa

Will the Real African Social Media Experts Please Stand Up?

I recently had the pleasure of participating in the West African Civil Society Institute (WACSI)‘s Social Media Experts conference in Accra, Ghana.

The conference brought together African social media experts, enthusiasts, and activists from across the continent, Europe, and North America, including:

  • fellow #afrifem tweeps, @Zawadin (of ZerobyZawadi in Kenya) and @negrita (of Illume Creative Studios in Rwanda)
  • #occupynigeria leaders, @Yemi_O (of Enough is Enough Nigeria) and @omojuwa (of
  • BloggingGhana’s social media celebs, @MacJordan and @Kajsaha, and their civic engagement project @GhanaDecides.

Among people I hadn’t yet met were three brilliant, inspiring young men from Senegal and Cote d’Ivoire, including Emile Bela (@ebelak), who began his presentation with a memory of being stuck in a room with a few others in the middle of a war; his interest in blogging came from the sudden realization that if he died that day, there’d be no record of his life, nor accounts of what he’d seen. Today, Emile is a prolific writer at his own blog, and contributes commentary on sustainable development, electoral politics, and governance to other sites. It was truly an honor to be among such trailblazing, inspiring company.

My biggest takeaway from the conference was that there is still much to be explored and uncovered on the continent when it comes to how African NGOs are using new media for advocacy. But judging from WACSI’s dedication to equipping African changemakers with information and resources they need to succeed, any projects seeking to leverage new media for advocacy will not be lacking in support.

Even as young Africans are dispersed across the globe, in our mission to create alternative pathways to change — one that side-steps our corrupt governments, subverts barriers to capital, and taps into the crowdfunding potential of 475 milliion mobile connections on the continent, we’re already charting and covering new territory.

7 Ideas That Will Strengthen Digital Activism in Africa

Researching Africa’s Social Media Landscape

More research is needed on how African NGOs specifically (including organizations based on the continent, managed by its residents i.e. not managed by some gap year volunteer from Holland) are using social media. As I sat and listened to a presentation on tips for increasing engagement on Facebook pages, which was based on Facebook data from companies all across the globe, I questioned its relevance to Africa; the insights that drove the suggestions were based on data heavily driven by internet- (vs mobile- ) connections, yet the vast majority of Africans are connected to the web via mobile. What would social media insights (i.e. the best time to post, how long each update should be etc) based on African-based, mobile-sourced data look like? Also, how does culture influence the way we build relationships online? Until Africa 2.0 defines its own benchmarks, our strategizing and planning, whether for advocacy or other purposes will be based on models that don’t necessarily reflect Africa’s tech landscape. Luckily, organizations like WACSI and Indigo Trust are committed to supporting such initiatives.

Bridging Africa’s Digital Divide through Cost-and-Time Effective Tech Training


For a continent booming with mobile innovation, much of it still experiences limited to no cell phone signal or data services of any kind. Moreover, the speed and costs of internet services varies widely between regions, creating further barriers for non-profits / activists wishing to use social media for advocacy. Hence, I particularly appreciated, participant @sourceadam’s presentation regarding his work at @sourcefabric, which implements open source, cost-effective tech solutions for NGOs, making it easier for them to optimize their time on the web. In my own work with Africans for Africa, I’ve found, also, that comprehensive social media training for people living in remote areas must include time management training; it’s not enough to tell small organizations with low capacity (and limited connectivity) that they constantly need to tweet and update Facebook without showing them a feasible way they can brainstorm and share content, in a time-efficient, cost effective way.

Fighting Government Censorship and Privatized Data Control

Source: Mahesh Kumar A/Associated Press

I recently participated as a speaker on a webinar hosted by the African Feminist Forum and Association for Progressive Communications on online security and censorship in digital activism. This year, at least seven online users were arrested for their internet activity, and it doesn’t seem like government monitoring of social media is going away anytime soon. In fact, it’s becoming more aggressive. For instance, a Nigerian senator recently proposed censoring social media in order to curb criticism of the country’s governance; in Ghana, there’s been a recent proposal to place a “cap” on data and internet usage; and, in Ethiopa, a Skype call will get you 15 years in prison. There are many other blaring examples of the dangers of taking our lack of ownership and control of the internet too lightly, yet many activists who use social media for advocacy aren’t informed enough about the internet infrastructure — the wiring, the cables, the data — nor the government policies that monitor (and can end) its use. If Africans are serious about new media as a tool to create , we’re going to need to address government censorship, freedom of speech on the web, and the systemic denial of ownership that is too often ignored in our discourse about digital activism.

Using Pop Culture to Engage “Social” Users, Politically

Source: @fondalo

A recent study shows most Africans use social media for games, fun, and entertainment. Yet, we often hear complaints of how difficult it is to get youth to engage, coupled with emphases on how there’s a strong need for civic engagement around “serious” issues. Clearly, in order to increase engagement among the majority of Africans who prefer to use social media for fun and entertainment, we’re going to have to find a way to make the political issues we care about fun and engaging. We can take a cute from Enough is Enough (EIE), a civil society organization based in Nigeria that featured Nigerian celebrities and humor-driven campaigns to engage youth around their #occupynigeria campaign. As EIE’s mission is to encourage youth to become more responsible citizens, they’ve made pop culture a core element of their media strategies to ensure that the tenor of their messaging resonates with their target base, which doesn’t sound like such a terrible idea to me. If anything, activists could use with a little bit more communication 101 practice. How often must we resort to blaming the audience for not listening or “doing anything” as a way of disguising our own failure to captivate and inspire?

Nurturing (More) African Social Media Experts

Beyond the same ol’ recyclable twitter lists (e.g. twitterati assumed to be “African social media experts” simply based on large numbers of followers), Africans need to identify and nurture a network of legit social media experts and strategists,  one which activists, non-profits, and/or campaigns could call upon for advice, expertise, and most importantly, training. Ghana Decides’s model of offering social media trainings to their civic engagement partners (including NGOs that work with marginalized communities such as women, youth etc) is a movement-building model worth replicating; investing in the social media capacity of their partners essentially duplicates their outreach efforts, and  of maximizes their chances of engaging a wide, diverse audience overall. When considering the potential political power (both online and offline) of African communities were social impact organizations to be trained to more efficiently engage their social networks, there is no limit to what we can achieve together, as individuals, as countries, and as a continent. We’ll need more trainers to train more trainers to train more trainers. Thus, nurturing an elite class of social media experts is critical.

Mobile Crowdfunding Is the Future

With the rise of online fundraising platforms for creatives and entrepreneurs (such as Kickstarter and Indiegogo), the philanthropy sector has developed a few niche platforms of its own; sites like and allow charities to raise small amounts of money from large numbers of people in their social networks. Africa’s adoption of online fundraising phenomenon is not necessarily news, but is timely given the impact the wall street financial crisis had on the global funding climate. However, with mobile banking innovations such as MPesa (mobile banking) and M-Shwari (mobile loans) sprouting up all across the continent, improving workflow and usability, Africa is well-positioned to lead the way when it comes to crowdfunding through mobile and SMS. Given the funding (and political) climate of African countries, the need for more self-driven, autonomous, alternate pools of funding options is unprecedented. In countries like Nigeria and Uganda, where human rights are being violated due to homophobia and bigotry, and organizations are barely permitted to operate, let alone receive funding, it is critical that crowdfunding be explored as an option, and not just from western countries; were mobile giving made readily available, perhaps the world would be able to see that Africans can and already do support each other in times of need. In fact, crowdfunding may just be the ingredient Africa needs to  curb the negative impact of white saviorism and foreign aid in the development landscape.

Creating an African Blogging Network

It’s not every day that marginalized groups experience the thrill of connection, especially as intensely as they happen at conferences where there’s shared interest (and in this case, identity). At the WACSI conference, many of the participants commented on the importance of staying connected. Being able to support each other across issues and across borders, and count on the signal-boosting power of a global network of Africans online could make a huge difference to local organizing efforts. There are certainly smaller efforts being made in this area: The Guardian African Network, African feminists (#afrifem) on Twitter, region-specific efforts such as Blogging Ghana and the Nigerian Blog Awards, and issue-based sites such as Identity Kenya and Dynamic Africa. But there remains to be seen a large, robust network that connects the vast number of African bloggers online. Many questions remain: Given the diversity on the continent, and how dispersed Africans are around the globe, is such a network even possible? Who would lead (and house) such an undertaking? Would an informal network (such as a dedicated twitter hashtag for African bloggers) work just as well? There’s no doubting the collective power that could be harnessed from a formal network of African activists. However, till such a space exists, African bloggers are going to need to create one virtually; linking to each other where possible, learning how to position ourselves so that we are (more) visible to each other, and intentionally supporting each other’s initiatives in our various capacities, are all important principles of activism we should be practicing, online or offline.

Crowdfunding for Activists: 5 Tips for Creating Successful Online Fundraising Campaigns

I prepared this short presentation as part of the “Feminist Cyborgs: Actvism, Online Fundraising, and Security” webinar, hosted by African Feminist Forum and Association for Progressive Communications.

My 10-minute presentation includes a brief introduction to crowdfunding and some popular crowdfunding tools. Additionally, using my Africans for African new media project as a case study, I share 5 quick tips for running a successful fundraising campaign. The main points from my presentation are outlined as follows, with the actual presentation embedded at the bottom of this post.

Feminist Cyborgs: 5 Tips for Creating Successful Online Fundraising Campaigns

Overview of Crowdfunding

  • Sometimes referred to as Crowdfunding
  • “Funding via a networked group”
  • Using social media networks to raise money for projects
  • Collective effort of individuals who network and pool their resources
  • Connects people who have needs to the people who can meet those needs

A Few of My Favorite Crowdfunding Platforms

  • IndieGoGo: Flexible fundraising rules i.e. you can keep funds you raise even if you don’t meet your goal; permits multiple types of projects (creative, small business etc) to raise funds via the platform
  • Kickstarter: Strictly creative projects; if you don’t raise target funds by deadline, you don’t get any of the money; features include powerful social media marketing tools
  • Africans in the Diaspora (AiD): Raises funds for projects based in Africa; includes community philanthropy tools e.g. blogs and resources about fundraising, development, etc, targeting the diaspora.
  • 234Give: Nigeria’s first online fundraising platform for charities based in Nigeria (Note: I have not used this platform personally, so this is not an endorsement. Just think it’s cool that African countries are tapping into crowdfunding.)
  • GlobalGiving: International fundraising platform; NGOs across the world can register and raise money from top donor countries on this platform, including US, UK, Singapore, India.
  • PubSlush: A crowdfunding platform for authors, agents, and publishers. (Note: I have not used this platform personally, but plan to in early 2013).
  • ProBueno: My MIT classmate’s startup, crowdsourcing volunteers who donate the cost/value of their services to charities. Neat setup, actually e.g. rather than donate money, I offer (via the platform) my new media consulting services to someone who will pay for them, I donate money earned (e.g. $100/hr for 2 hours) to charity of my choice on the platform. #watchthisspace #itmaychangethegame
There are many other easily accessible and efficient fundraising platforms available all over the world; but as with all social media innovations, you must choose the platform that makes the most sense for you — for your project and for your target audience.

Introduction to Online Fundraising

  • A little money goes a long way
  • By pooling smaller amounts of money from a groups with common interest, larger financial goals are achievable
  • Social media makes it easier for people with similar interests to connect; great potential for raising capital for projects
  • Large capital is reduced as a barrier to doing good due to growing popularity of online fundraising in philanthopy sector
  • In 2011, online giving grew in double-digit percentages across ALL sectors (so, not just NGOs working with orphans who could show cute photos — everyone is benefiting)

Things to Remember

  • Social media = media that is social, period.
  • Don’t confuse the tools (social media, which is technical) with the task (asking for money, which is human)
  • Having a Facebook Page does not guarantee you money.
  • You (a person) must raise funds from your network (people)
  • The quality of your network = The quality of your relationships with individuals in that network
  • Offline fundraising principles apply online.

Africans for Africa Project: A Case Study

  • Independent project training African-women led NGOs to use new media
  • Raised ~$15,000 in 30 days via online fundraising campaign
  • Focus on Women, Youth, Gender & Sexuality Issues
  • South Africa, Namibia, Botswana
  • One-on-One Consulting and Team Sessions for Organizations
  • Online Fundraising Workshops (Open to the Public)
  • Over 400 workshop participants, 60 organizations

5 Tips for Online Fundraising

Tip 1: Learn to “Ask”
The most important element of any campaign is the “ask.”

  • You must ask before you can receive. (Note: The most popular reason cited by people as to why they didn’t give is “No one asked me.”)
  • For Africans for Africa: In addition to bulk emails, I sent personal emails, FB messages, text messages, and phone calls to individuals. In world 2.0, going the extra mile to personalize communications to individuals will achieve better results than “mass”/public calls to action.
  • Lesson: Practice and test your with different (trusted) audiences; don’t play with live money.

Tip 2: Know Your Audience
You wouldn’t ask your best friend for money in the same way you would ask a professional colleague, would you?

  • Different audiences require different messages.
  • Don’t speak to everyone in the same way — you don’t know all of these people in the same way.
  • Africans for Africa: “MIT Classmates” received different messaging from “Activists”, who received different messaging from “Feminists” and “Fellow Social Media Gurus”. Also, I bombarded my brother with requests to donate (cause I can do that) but only sent an email per week to more professional contacts so as not to “annoy” people.
  • Lesson: Segment your list, create messages and themes for each before you begin sending communications. Make sure frequency reflects the relationship.

Tip 3: Trust Your Inner Circle Power
People give money because they trust you.

  • People will give to organizations and individuals with credibility, that they trust will use their donation towards the states goals.
  • Study shows that number one factor influencing trust is actually recommendations from friends and family.
  • Africans for Africa: Bulk of my donations came from close friends, who encouraged others to contribute as well. I found that I didn’t have to ‘sell’ my project to friends of friends. Here’s what happened, a lot: “You’re __’ friend, which means you must be awesome. Here’s _ dollars.”
  • Lesson: Don’t ignore your family and friends. They’re you’re biggest advocates and can help you raise even more money (if you “ask” them to).

Tip 4: Set (Realistic) Goals
Fundraising isn’t about luck. You must set goals to meet.

  • People (yourself included) are more driven to give by public benchmarks.
  • Africans for Africa: I asked 15 people to contribute, every day, to increase chance of meeting goal of 10 donors per day. I also declared my goals publicly every day, to make sure I was also putting pressure upon myself to deliver “success” stories and momentum.
  • Lesson: Set daily, weekly, and monthly goals. Make them public. People want to help. And if they see mini-goals as possible, they’re more likely to give. Also, if you set daily goals for yourself, you’re more likely to brainstorm creatively when you see you’re at risk of not meeting them! (e.g. 4 pm, I said I’d have 10 donors by 5, I only have 8 — eeek! *Proceeds to call everyone and their mama*)

Tip 5: Recognition and Gratitude
There’s a reason you always see “Thank You” on a sales receipt.

  • People need to feel appreciated in order to stay engaged.
  • Africans for Africa: Different perqs came with encouraging titles and levels of recognition, such as “Ally”, “Champion” etc. I also always sent immediate Thank Yous and social media shout-out to new donors. I didn’t wait till the end of the campaign to thank them, and it worked; a few of them, now that they had already donated, helped me raise more money from their networks because they felt included, and appreciated.
  • Lesson: Come up with creative ways to recognition, before and after the “ask” in order to nurture repeat-givers and advocates.

Most Important Tip: Be Human
Connect with people’s hearts. Facebook doesn’t make campaigns successful; people do.

  • Your story matters; why you care about this project matters
  • “People connect with people, not campaigns.” – ZerobyZawadi
  • Africans for Africa: My campaign story was about “me” i.e. why I wanted this project to succeed, its impact on me, personally, and the lives of people I deeply care about.
  • Lesson: Reflect on why this project really matters; avoid some regurgitated version of your organization’s mission statement — toss that immediately. Reflect and communicate why this project really matters — to you, and to the people you care about. Be honest. Be vulnerable, even, and people will rise to the occasion to help you succeed.

The End!

Interested in New Media Consulting? If you’d like to schedule a full or half-day workshop on online fundraising for your organization or individual campaign, please don’t hesitate to contact me via the “Contact Me” button on the sidebar.

Alternatively, if you’re thinking of launching an online fundraising campaign and would like some feedback on your current online fundraising efforts (including social media audit, list preparation, messaging, and engagement strategy), mention this blog post to receive an online fundraising consultation via Phone or Skype at $75/hr for the first hour, and $100/hr thereafter. If you’re seeking a social media campaign manager for a longer, fixed period, we can chat about that, too! Use the “Contact Me” button to send me an email. Please allow at least 48 hours for me to respond to you.

Note: I offer lower rates to grassroots groups whose primary targets include either of the following groups — Women, LGBTI, Africans/POC. 

I am An African Feminist Cyborg: Activism, Fundraising and Security Online

I’m participating in a webinar hosted by The African Feminist Forum and Association for Progressive Communications: ‘Feminist Cyborgs: Activism, Fundraising and Security Online’

Who is a feminist cyborg?

“The feminist cyborg is at home both online and offline, and her activism is reflected in her online life (whether it is through blogs, tweets and general online presence) as well as in what she does offline (working for a feminist organization, working with women’s rights organizations and social justice movements, or in progressive media).”

I’d go further to add that the African feminist cyborg’s super powers can be online and offline simultaneously, as her world exists beyond the fragmented and finite conceptions of “online vs. offline” to the fluid, whole, and layered landscape of world 2.0.  Interesting in hearing more?

Join this amazing panel for an exploration of cyber activism, fundraising, and online security, featuring yours truly:

Yara Sallam (Egypt) will speak about her experiences of activism in Egypt, and concerns around online activism.

Spectra Asala (US/Nigeria) will share her experiences of fundraising online to raise money to deliver training to LGBTIQ and women’s rights organizations in South Africa.

Jan Moolman (South Africa) will speak on online security and violence against women in online spaces. Nana Darkoa Sekyiamah (Ghana) will facilitate the webinar.

Register for the Webinar in English or French

Monday December 3rd, 2012 at 1:00 pm GMT (English), sign up below:

This webinar will be repeated on 5th December at 1:00 pm GMT with French translation. Francoise Mukuku (DRC) will replace Jan Moolman and speak on online security and violence against women in online spaces. Note: After registering, you will receive a confirmation email containing information about joining the webinar.

I hope you’re able to join. Do ask questions. I LOVE questions. They make for really vibrant discussions. Much love to you all.

UPDATE: Despite technical difficulties, I thoroughly enjoyed hearing from other African women’s activists about their work using social media for advocacy. A “Live Blog” of the event can be found here. Also, thoughts and ideas from my presentation can be found, in full, here

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