Early this morning, I received a message from Jasmine Burems, a Black lesbian organic herbalist, who specializes in women’s wellness.
She congratulated me on the success of my Africans for Africa campaign, and was hoping I’d lend support to her own project on IndieGoGo. Honestly, I receive so many requests like this, and can’t always respond to them all. But there was something that intrigued me about Jasmine’s message.
After Jasmine introduced herself as a lesbian entrepreneur (win!), she proceeded to let me know about her mission to bottle and mass produce the first EVER organic women’s wellness beverage:
HONEY & GOLD Signature Elixir, a ready-to-drink, organic, gluten free, GMO-free women’s wellness, pleasure and beauty tonic.
Let me repeat: HONEY & GOLD Signature Elixir, Pleasure and Beauty Tonic.
I don’t know about you all, but I want to drink whatever claims to be a Pleasure and Beauty tonic! Lots of it! Check out the titillating description below:
HONEY & GOLD Signature Elixir is made from a unique combination of sustainably grown herbs, rich raw honey and shimmering edible gold. Signature Elixir is a sincere prayer for deep nourishment, a nutritious and luxurious women-specific health-drink providing lots of nutrients.
Some of my favorite women-specific benefits of the Elixir include:
- Tones muscles of the pelvic region including the uterus (I imagine this would contribute to ease of childbirth…)
- Supports healthy, relaxed, pleasurable flow of energy (As an activist, self-care and relaxation need to be intentional or they simply won’t happen)
- Supports maintenance of balanced vaginal flora (I have no idea what this means but it makes me feel like one of the ‘soaring-in-slow-motion’ women in those tampon commercials)
- Synergistic formula for womb, heart and third eye. (Mmmm, deeper intuition, community connection. YES please!)
If you can’t tell, already. I’m sold on this Elixir. So, I’m hoping the LBTQ women’s community–everyone, in fact!–bands together to make this campaign a success, so Jasmine can design and brand this self-love potion in the best imaginable way; not just so that she can sell it, but so that she can help more women who are in desperate need of more intentional self-care.
Incidentally, over the past 3 months in South Africa, I’ve met and interviewed queer African women activists, artists, and scholars from all walks of life about their work and mental health.
Across the board, women feel the tension between sustaining their communities and sustaining themselves, but are finding it hard to make the connection that our self-love is absolutely necessary, not just for our us, but for our communities that we care so much about.
Jasmine’s observations about women and their constant battle with self-care have been similar to mine:
When I began doing healing work I realized that many women take care of everyone else before taking care of themselves. They feel there’s not enough time, or they don’t know exactly how…sometimes, we just aren’t inspired to take a small step to affect positive change.
This is spot on. It’s not that many women aren’t sold on the idea of self-care, it’s that they find it hard to make self-care a priority, and thus, struggle to justify investing the time (or money) necessary to care for themselves.
But here’s why I think Jasmine is brilliant. She’s found a way to sell self-care as a balance between priority, luxury, and convenience.
If I saw a bright, shiny, HONEY & GOLD bottle with the words Elixir, Self-Love, and Potion on it, I’m pretty sure I’d be moved to take a number of steps: purchase a few bottles, a few unscented candles, then head home to a wonderful evening of relaxation on my couch with some indie soul music playing in the background and incense burning in the air. And even if I had to skip the evening on the couch, I could still drink it on-the-go.
That’s just me, though. Love is My Revolution, after all. But what about you?
Jasmine’s campaign has over 40 days to go. On my traveler activist budget, I won’t be able to contribute monetarily, but it would make my day if at least 10 people that read this post, checked out her page, and confirmed that it would be a great idea to contribute to her campaign. What do you say? Will you be one of the ten? :)
Backers of the campaign to mass produce HONEY & GOLD will be well-rewarded; Jasmine is offering very exciting “Thank You” goodies, including a bottle of the HONEY& GOLD Elixir (or an entire case!), a 30-day supply of herbal tea cones and other self-care rituals and recipes, and (oh, I’m so jealous of this) an opportunity to host a self-love workshop filled with herbal remedy and holistic health self-care lessons for a group of friends! (Someone please invite me if your contribution earns this perq!).
In all honesty, after years of practicing self-care, I’ve realized that it’s quite common to meet so-called health coaches who love to claim it as a lifestyle, a cute “alternative” to put on a business card.
Let’s face it, in some circles, self-care has become an individualistic (opportunistic) indie fad. This is frustrating, because the fad-iness chips away at the credibility of real holistic health care practitioners, and nulls the idea that self-care is a viable path to better health, and better lives for everyone.
Nevertheless, if more women embraced self-care, really embraced it, and practiced it, as a way of healing and sustaining our minds, bodies, and spirits, every single day (at least as often as we brush our teeth), we’d all be so much happier.
This is why when I meet someone whose commitment to the idea that love is revolutionary isn’t just evident in their words, but shines through in their work, and who’s willing to take huge risks (starting a social venture is no joke) just for the hope of sharing it— I tip my hat, and I do whatever i can to support them. And dear reader, I hope you will, too.
Jasmine is a practicing doula and herbalist. She teaches a range of workshops that integrate holistic health principles, ancient wisdom, organic and sustainable herbalism, meditation, movement, sacred sense therapies for women, and more. She’s an inspiring queer woman of color whose work is all about uplifting other women of color. Hence, I encourage you, this one time, read something, then do something. Make a contribution to her campaign. We’d all be better for it.
Check out her campaign video below:
Thank you, Jasmine, for the breath of fresh air your idea will bring to all our lives. I hope your campaign is a huge success. I can’t wait to purchase my first bottle!