Browse Tag: african feminism

Africans for Africa -- Spectra Speaks

Open Letter to Africans for Africa Supporters: Love Is My Revolution

Dear Love Warriors,

I’ve been back in the states for almost two weeks, struggling with what words to send you in closing of my Africans for Africa new media training project. I’ve started about a dozen posts and letters, and have scrapped them each time. I’ve been crouched under the weight of so many emotions from this trip: gratitude, humility, pride, reflection, exhaustion, relief.

So where do I begin?

No words can amply describe what my #africansforafrica project has meant to me; no report could show you just how much *your* support of my –one single person’s — work has impacted so many others. But here’s an attempt to give you at least a glimpse:

A group of South African lesbians, who were virtually invisible online are *thriving* after my visioning, organizational development, and content strategy session with them. As a direct result of one of our discussions, they even changed their name to better reflect their philosophy and target audience. I’m in awe of their hard work and dedication to create a space for African Lesbians. Check out HOLAA (Hub of Lesbian Loving Action Africa) at

Sister Namibia (one of three Namibian feminist organizations I worked with), whose challenge was nurturing a wider audience for their magazine is now in the process of going digital and sharing some of their print articles online in order to engage an international audience. Check out Sister Namibia on Facebook:

A gender justice activist and educator in Jamaica, who’s been following my #africansforafrica updates, reached out to me to help plan a media and gender conference for women of African descent, a project that will no doubt reach hundreds more women’s rights individuals and organizations, but also create a visible pan-africanist network of social media experts.

In addition to a number of small towns and villages, I visited 7 major African cities — Cape Town, Port Elizabeth, Durban, Johannesburg, Windhoek, Gaborone, and Accra; I trained over 60 different organizations working on a wide range of issues, including women’s rights, LGBT advocacy, youth empowerment, media and the arts for civic engagement; and, I trained ~400 activists, artists, and non-profit professionals in new media communications, including branding, blogging, and online fundraising.

On top of all this, I’ve spoken at schools, colleges, youth programs, and community events about the empowerment of marginalized communities via new media, afrofeminism — my spiritual approach to social justice,  the ethics of philanthropy, and, of course, the power of storytelling, re-writing history in our own voices.

Despite all of this, I’ve been waking up every day since my return, wondering how the hell this happened, and then recalling, almost instantly, that I didn’t do this; we did. In fact, you did. You helped me prove to the world that anything is possible with Love on your side, with Community on your side. And, I am humbled to have discovered, this year, that I’d earned both.

From the bottom of my heart, thank you all so much, for giving me one of the best years of my life, for trusting me with our collective mission to empower communities through media, for your continued support and solidarity of my work, and of course, for your Love.

Happy New Year.


ps — some of you should have already received postcards, T-shirts arriving in January! :)

Africans for Africa -- Spectra Speaks

What does an African feminist look like?

This Is What an African Feminist Looks Like

The following interview was originally published on July 13, 2012 at Ms. Magazine via the Femisphere, a profile interview series about feminists in the blogsphere curated by Avital Norman Nathman (@mamafesto). The series featured three Nigerian feminists, prompting my reflection on “internet lists” via the post, “What Does an African Feminist Look Like?” (and even a head-nod from Melissa Harris-Perry!). I’m reposting it on here because, apparently, some of my readers missed the original interview, and had trouble finding it on the Ms. Magazine site. Enjoy.  

The Femisphere: African Feminist Bloggers

Spectra High Res

Spectra is an award-winning Nigerian writer and women’s rights activist, and the voice behind Spectra Speaks, which publishes news, opinions and personal stories about gender, media and diversity as they pertain to Africa and the Diaspora. She is also founder and executive editor of Queer Women of Color Media Wire, a media advocacy and publishing organization that amplifies the voices of lesbian, bisexual, queer and/or transgender women of color, diaspora and other racial/ethnic minorities around the world.

Located: Somewhere in southern Africa Website:
Twitter: @spectraspeaks
Blog Post Pride: Saying No to Saviorism and Celebrating Africa’s Resistance“Reflections from a Woman of Color on the War on Women: My Sisters-in-Arms, We Are NOT United”

What topics do you find you write about most frequently?

My writing isn’t so much about the topics I write about as it is how I write about them. There are the usual suspects–women, gender, LGBT and other identity issues–filtered through an international lens due to my Nigerian heritage and media advocacy and development work in Africa. But I also take the approach of highlighting solutions versus contributing to the constant re-articulation of problems I find over-saturates the feminist blogosphere. I pride myself on thinking forward, and so I push myself to write from a place of hope and positivity. I believe that personal relationships, not just rhetoric, are the building blocks of progress, and that winning hearts–not just arguments–are what bring about real change. My Afrofeminist principles are a roadmap for navigating the spaces between us as human beings, towards deeper, more empathic connections. My mantra is “Love is My Revolution”.

How has Afrofeminism informed what you write/focus on?

Afrofeminism is how I move through the world; how I live, learn and evolve. Afrofeminism is my personal compass, a way for me to stay centered as I navigate life as an idealist using a constellation of frameworks–feminism, social justice, spirituality and others. Afrofeminism guides every step I take forward, as it is grounded in my multi-layered, trans-national identity and personal experiences. For instance, as an African woman, my feminism manifests as an unapologetic focus on the empowerment of other African women and the diaspora. As the executive editor of Queer Women of Color Media Wire (QWOC Media Wire), I’m intentional about publishing content that portrays the diversity of voices and experiences of the diaspora from all over the world, not just western countries.

Have you found that blogging/Twitter/the Internet in general helps the reach/impact of African feminists, and if so, in what ways (or why not)?

Absolutely. I once thought I was the only queer Nigerian on the web. I tweeted that one day, only to have it retweeted by at least five other queer Nigerians. And with that, we each found community. The same has been true for finding other African feminists. I’d felt excluded from mainstream feminist spaces as a woman of color in the United States (and furthermore as an African immigrant, even within women of color feminist spaces). Writing about African women’s issues has exposed me to an entire network of inspiring African women writers, activists and feminists online.

Earlier on this year, a group of us decided to start using the hashtag #afrifem to organize conversations around African feminist issues on Twitter. I now follow it religiously to stay up to date on what my sisters are doing in different parts of the world and, of course, engage in challenging, important conversations with other African feminists. Yet, the benefits of this haven’t just been experienced virtually; using online tools has also made it possible to connect with African feminists offline, too. Earlier this year, for instance, online relationships directly resulted in an invitation from one of my tweets to participate as a panelist at a development conference in Cape Town, South Africa, where I met dozens more African feminists–including many of the women I’d already been chatting with daily for months, and LGBT African activists, some of whom I’m working with to host storytelling workshops for African women this [year].

What pitfalls/challenges have you experienced as an African feminist?

The experience of merging my online and offline African feminist network has been incredibly affirming of the power of using online tools to build community. Yet, it is also important to acknowledge that there are many African women who do not have access to the Web, and thus are left out of many important conversations. Where possible, I use my privilege as a writer to highlight work being done by people who are unable to do so themselves, but I’ve on occasion been faced with the question about whether or not something I’ve written is good advocacy or appropriation. For now, my rule of thumb as a media activist is ‘highlight, don’t re-tell,’ but this gray area remain challenging to navigate.

One other challenge has been far less potent than I imagined it would be, but is still worth highlighting, as it happens in almost every cultural context. My queer identity has at times called my ‘Africanness’ into question. And in instances when it hasn’t, LGBT African issues are often sidelined, treated as fringe or tangential. This has been frustrating, as I don’t want to see the African women’s movement repeat the same mistakes as the women’s movement in the U.S.–leading with ‘umbrella unity’ instead of an intentional approach to diversity.

How do you ensure that your voice/opinion/story is heard within Western/American feminism?

Frankly, ensuring my voice is heard within Western/American feminist spaces isn’t something I prioritize in my work; not because engaging people across cultures isn’t important (it is), but because constantly responding to what western feminism is or isn’t (doing) constricts my voice to being reactive (i.e., delivering constant criticism). I believe my voice as an African woman is more powerful when it proactively works alongside other African voices to tell our own stories, set our own agenda and come up with solutions for ourselves. As I’ve lived in the U.S. for more than a decade, however, I do engage with western feminists; building bridges is necessary since we’re all working towards similar goals. To this end, by writing and producing media as an African feminist, I not only do my part towards the achievement of those goals, but hold western feminists and media accountable to my perspective and highlight the work of other African woman and [people of the] Diaspora.

What does feminism look like to you from within your own cultural context? Does your spirituality inform your feminism (or other framework for navigating the world) as mine does?

African Feminism

3 LGBT-Friendly African Feminist Organizations Who Aren’t Afraid of Using the F-Word

“We Work on “Gender and Sexuality” Issues (But We’re Not a Feminist Organization)”


I recently spent some time in Windhoek, Namibia as part of Africans for Africa, my 6-month long volunteer project training women’s and LGBTI organizations all across Southern Africa in new media communications. To make the most of my two-week stay, I decided to look up local women-run organizations in order to introduce myself and in hopes of learning more about Namibia’s non-profit/social justice landscape.

After an hour or so of web researching gender and sexuality issues in Namibia, I had compiled an inspiring list of organizations that primarily served women in a variety of ways, including combating homophobia, educating girls, advocating for survivors of domestic violence, children with disabilities, and so much more.

As I read the founders’ stories, many of them survivors of some form of trauma, called to political action by some personal circumstance, I “mmmn”-ed out loud, soaked in what felt like a familiar brand of afrofeminism, the kind I’d become accustomed to being raised by a child of war, the kind that held its breath through resistance, generation after generation, with the dim hope that the work and sacrifice would afford their daughters the privilege of being able to breathe more freely.

Phrases like “fight against oppression”, “promote gender equality”, “resist patriarchy”, and “empower women” could be found in almost all the mission statements, yet, despite the parallel goals and shared context, the words “feminist” or “feminism” were nowhere to be found.  So far, in my travels, the word feminism has proven to be as taboo (and as divisive) as it gets. Ironically, nothing creates quite awkward a silence as someone perceived to be “pushing a feminist agenda” (or, my favorite, “man-hating”) in an African women’s circle.

I’ve certainly met my share of African feminist individuals — they’re the crazy ones that would drop the F-bomb (“Feminism”) in the middle of a discussion (and embrace the consequences, while describing the chaos as a series of “learning moments”. (Note: I say this, fondly.)

On the flip side, many of the organizations I’ve met working on combating gender stereotypes or gender-based violence are adamantly against using the word, “Feminism”, in their work, even if some of the leadership identify as feminists). Some of the resistance stems from the good sense to avoid alienating many of the women they serve, a scenario I myself can relate to; I received way more responses (and invitations) when I described my tech training as equipping African women (vs. African feminist organizations), so I made the switch. My mission, after all, is to make sure more women are skilled at using media for advocacy. Thus, for my purposes, I really don’t care whether or not these women identify as feminists or not.

However, besides tactical reasons similar to the scenario above, some of the pushback against using the F-word also stems from negative perceptions feminism. Unfortunately, I’ve met one too many feminists who exclusively blame “ignorance” or “patriarchy” for the bad PR. While I agree that some of this is certainly at play, I quite frankly find it ineffective (and self-righteous) to continually blame an audience for bad messaging. Feminism isn’t always the problem; sometimes, feminists who use feminism to alienate (vs. engage) are the greatest barrier to engaging women in what’s arguably one of the most powerful movements of our time.

Queer Nigerian Boi Seeks African Feminist Organizations; Must Be Open-Minded (i.e. Love the Gays)

I personally have felt excluded from so called “inclusive feminist spaces” based on my disdain for academic jargon, my love of hip hop music, the task of constantly having to fight against assumed heterosexuality, and the frustration of hearing even allies conflate my gender presentation as a tom boi and my sexuality as the same issue. Like religion, at its core feminism is good; but when preached as a doctrine in the way it’s quite often done (especially at conference spaces), when policed in the way that it frequently is by so-called “real” feminists, it can feel more like dogma, a set of rules and judgments, rather than loose set of principles, heavily strengthened by an appreciation of the “gray”, which can guide all of us to better caring for ourselves and for our communities.

Given the tensions that exist within and around (African) feminism, I was pleasantly surprised to discover (and get to know) three amazing organizations that have found a way to strike a balance between engaging all kinds of women from where they are and empowering women who already identify as feminists to “spread the good word”; who welcomed me whole, and didn’t reduce me to being the “gay one” in the group. It was so encouraging to meet so many open-minded African women, some LGBTI, some not, who united around a shared commitment to (all) women’s empowerment.

I’ve listed them here in no particular order. And, luckily for you, because I spent quite a bit of time training a number of their members in new media for branding and visibility, so they’re pretty active on Facebook. Like them :)

Young Feminist Movement in Namibia (Y-Fem)

Y-Fem’s mission is to nurture the next generation of feminist leadership. Pow! These inspiring young women I was privileged to spend two weeks with in Namibia describe themselves as “an organization that creates space for passionate, stylish, and fashionable young Namibian women and allies.” Ooh la la — sign me up! This is exactly what we need — an organization that isn’t afraid to make feminism cool, fashionable. During my sessions with them, it came up, over and over again, that they were committed to making sure Y-Fem appealed to the ‘every day’ girl, not just women’s and gender studies major. Incidentally, I got to help them prepare for their first major event, which was an informal social gathering intended to create an awareness of feminist and women’s issues through the use of poetry by both established and aspiring poets. They pulled that event off like pros; I arrived mid-way through it to find 40+ people gathered around a blazing fire as a woman chanted and sang about her love for African women. Namibia’s women’s movement is in good hands if Y-Fem has anything to say about it. Like them on Facebook

Women’s Leadership Center

WLC is a feminist organization that promotes women’s writing and other forms of personal and creative expression as a form of resistance to oppression embedded in patriarchal cultures and society, and aims to develop indigenous feminist activism in Namibia. (Wow!) They’ve published several anthologies of stories, poetry, and photography produced for and by women living in rural areas, and routinely host writing workshops in order to develop interest in writing both as a tool for archiving African women’s stories and advocating for equal rights and access. Before I left, the director of the program, Liz Frank, a feminist scholar herself, gave me about five books to read, including “Between Yesterday and Tomorrow” and “We Must Choose Life”, both writings of Namibian women on gender, culture, violence, and HIV/AIDS. As someone whose work is all about women telling their stories, discovering WLC was such a treat. Visit their website.

Sister Namibia

And, last but not least, Sister Namibia is a feminist, women’s rights organisation based in Namibia that uses media to raise awareness on women’s rights issues in the country and region. An African feminist media organization? It sounded too good to be true when I stumbled across their website. I hadn’t imagined that I’d receive a response as quickly as I did (yay African hospitality), that the director would invite me to come spend an afternoon with them in their office, nor that this “office” would be an actual building the organization owned. When I stepped into their small bungalow, I was blown away by the display table in the entryway that held past issues of Sister Namibia’s print magazine, “Sister”, and the wall-to-wall covering of bookshelves filled with books about African women, feminism, gender, sexuality–the whole shebang. This organization doesn’t need to “create space” for women (or feminists); they already have one. Their physical space, which I’ve come to fondly call my favorite African feminist temple, serves as both a library and a meeting space for local students, activists, and community members. They rock. Love them on Facebook.

What other self-identified African feminist organizations exist on the continent? I’m sure they’re lots. Please feel free to recommend them. Have you come across organizations that don’t explicitly identify as feminist but practice feminist principles? Should African women’s organizations necessarily adopt the feminist label? Why/why not? 

African Feminist Cyborg

I am An African Feminist Cyborg: Activism, Fundraising and Security Online

I’m participating in a webinar hosted by The African Feminist Forum and Association for Progressive Communications: ‘Feminist Cyborgs: Activism, Fundraising and Security Online’

Who is a feminist cyborg?

“The feminist cyborg is at home both online and offline, and her activism is reflected in her online life (whether it is through blogs, tweets and general online presence) as well as in what she does offline (working for a feminist organization, working with women’s rights organizations and social justice movements, or in progressive media).”

I’d go further to add that the African feminist cyborg’s super powers can be online and offline simultaneously, as her world exists beyond the fragmented and finite conceptions of “online vs. offline” to the fluid, whole, and layered landscape of world 2.0.  Interesting in hearing more?

Join this amazing panel for an exploration of cyber activism, fundraising, and online security, featuring yours truly:

Yara Sallam (Egypt) will speak about her experiences of activism in Egypt, and concerns around online activism.

Spectra Asala (US/Nigeria) will share her experiences of fundraising online to raise money to deliver training to LGBTIQ and women’s rights organizations in South Africa.

Jan Moolman (South Africa) will speak on online security and violence against women in online spaces. Nana Darkoa Sekyiamah (Ghana) will facilitate the webinar.

Register for the Webinar in English or French

Monday December 3rd, 2012 at 1:00 pm GMT (English), sign up below:

This webinar will be repeated on 5th December at 1:00 pm GMT with French translation. Francoise Mukuku (DRC) will replace Jan Moolman and speak on online security and violence against women in online spaces. Note: After registering, you will receive a confirmation email containing information about joining the webinar.

I hope you’re able to join. Do ask questions. I LOVE questions. They make for really vibrant discussions. Much love to you all.

UPDATE: Despite technical difficulties, I thoroughly enjoyed hearing from other African women’s activists about their work using social media for advocacy. A “Live Blog” of the event can be found here. Also, thoughts and ideas from my presentation can be found, in full, here

Making It In Media 101

Social Media for Social Change: 10 Tips from a Queer African Media Activist

I recently spoke at a panel at NYU’s “Making It In Media” lunch panel and discussion series, which prompted a personal reflection of my non-conventional, non-linear career trajectory as a writer and a media activist.

Read “Making It In Media, Accidentally: One Queer African Writer’s Journey to Paradise” if you’d like some background.

In that post, I talked about the importance of leading from within, knowing yourself enough to carve a career path for yourself that’s beautifully unconventional. However, in addition to sharing my personal story and philosophy, I wanted to share a few tangible new media tips, tricks, and strategies that have been helpful to me in  my career so far. (Note: Join my mailing list if you’re interested in more of these.)

These tips don’t hold all the answers to “Making It In Media”, not by a stretch. But I do believe they will be helpful to anyone who’s just getting started with social media, would like to learn how to be use it more strategically, or even serve as a good refresher for someone who’s been tweeting and blogging for years.

At the core of my message is, of course, my mantra: “Love Is My Revolution”; my work serves to support and uplift others, and so I write and share from this place, always. But, also intrinsic in my message about using media for change is another simple idea: no matter how much technology we use, people are still people.

Thus, in order to achieve real influence, you’re going to have to apply the normal rules of effective communication, whether or not you’re tweeting from a smartphone, updating Facebook  via iPad, or publishing an op-ed for the HuffingtonPost. Because in order to achieve real influence, truly connect with others online, you’re going to have to dare to be human.

So, here are 10 Tips for Making it In Media, from a passionate, introverted writer who strongly believes in the power of using social media for social change, including being human enough to intermittently tweet about your cats, courageous enough to stand for what you do know, and brave enough to admit when you don’t know nearly enough about a whole lot of things:

1. Take a Position: So, you wanna be a thought leader… Well, the good news is that the digital space is filled with followers, spectators, and consumers, all passively experiencing the web. Consider this: A few studies have shown that in most online communities, 90% of the users are lurkers (i.e. they never contribute/just read and consume), 9% contribute a little, and 1% account for nearly all the action. This is VERY good news for anyone who has something important to say– the odds are already in your favor. Tap into the power of being in the 1%. The 90% are eagerly waiting for you to say something.

2. Engage in (Dis)agreement: I once dated a woman who would make outlandish statements, and then, when I would counter or challenge, would say to me, “I don’t need to defend my ideas to you.” I found that alarming, and then (with my activist hat on) really scary. To think that there are so many people moving through the world carrying the same ideas in their heads they’ve had since they were four! Why? Because they don’t enjoy confrontation. But (respectful) disagreement, though uncomfortable for some, is actually very healthy; it forces us to re-think our initial ideas, and–through debate with othersstrengthen our arguments, or can them altogether. If you’re going to take a position (as in step one), be prepared to see it through. Find people who disagree (and agree) with you, too. You can change the world, one debate at a time.

3. Choose Your Battles: So, I know I just said that debate and dialogue are good, but unfortunately–and just as in real life–they’re all not worthwhile. Use your airtime wisely. Before you engage, especially in disagreement, consider the level of influence or visibility of the person you’re debating, and the number of people watching. Don’t waste your airtime, for instance, on a Twitter troll (no pic, virtually no followers, but lots of venom/animosity) who’s just looking for a fight, someone to bully. Avoid back and forths with hecklers who have little to no influence (this is subjective, so you can assess for yourself). The way I see it, if I’m going to spend time investing in an online conversation, a whole lot of people better be watching, and possibly being swayed… ’cause again I write for influence, for change. That is always worth it.

4. Participate in Pertinent Conversations: Now, the first three tips assume you got on a soapbox one day and people started listening to you, asking you questions, agreeing or disagreeing. This assumes you already have a base network. But what if you’re just getting started? It doesn’t matter how brilliant you are. If you’re not sharing your ideas with others, you’re basically talking to yourself. Ever seen someone standing in the middle of a networking event spouting off every other minute about how much they know? Weird (and obnoxious); you’ll most likely be ignored. If that happens, how will anyone know that you could possibly hold the key to curing cancer? How can you get people to listen to you? Well, for starters, get off the soapbox and find a conversation that’s already happening; introduce yourself, chime in, contribute intelligently, let your brilliance speak for itself. You’ll find that people are more likely to engage in conversation than voluntarily sign up for (your) lecture. Use that to your advantage. And remember to always leave people with a way to get in touch with you if they want!

5. Niche Your Knowledge: Be consistent. I’m not saying you should sound like a robot, just focus. If you can, choose a niche. It’ll make it easier for people to remember why they need to stay connected with you, and when they should recommend you to someone else (e.g. “You’re writing a paper about feminism in Atlanta, I know an amazing blogger who writes about that stuff!”).  Additionally, niche-ing yourself will also help you in determining how, where, and with whom to spend your time. Some experts call this platform-building. Check it out. Dan is awesome. And his newsletter got me to stop intermittently tweeting about my cats amidst political calls to action (well, mostly).

6. Specialize, But Stand Out: So you’ve been smart about engaging in conversations related to your field of expertise, nurturing a larger, yet more focused platform to showcase your brilliance. Bravo! But now, you have a different task to conquer — distinguishing yourself from the hundreds of other self-proclaimed gurus in your field. Now that people know you’re the go-to person, say for cute cat photos feminism in Liberia, now what? What separates you from that other feminist who write about Liberia? Why would an audience choose to stay connected to you? What’s in it for them? This line of questioning may sound cynical, but the truth is that everyone wants something. You want followers, fans, and influence. What do you think your followers want from you? If you can find a way to convey nuance to your audience, you’ll get more attention. Better yet, if you can find a way to offer something of value to them, say *cough* a list of tips for Making It In Media, you’re more likely to earn their loyalty (and prove that you may actually know what you’re talking about). For example, there are hundreds of progressive/feminist blogs on the internet that tend to all say the same exact thing; I’ve managed to create a niche for myself that allows me to write about a range of issues because my brand isn’t tied to what I write about, but how I write about them. Ask, Melissa Hill Perry — she digs my principles of afrofeminism (win!).  So find out what makes you unique, even within your niche. Create value, and earn loyalty.

7. Quality over Quantity: When I first started publishing my writing online, I couldn’t imagine how bloggers could find the time or energy to crank out post after post after post, while I would slave away for days, sometimes weeks over a single piece. So, at first, I tried to “keep up” by publishing more frequently, which only resulted in my publishing more crap; I actually lost readership. See, in an effort to emulate other bloggers,  I’d begun writing about whatever I thought was “the thing” to write about; my pieces lacked focus, passion, depth, and didn’t help build my reputation. In fact, they distorted it. The minute I returned to writing the longer, personal, insightful commentary I was known for, my readership began to grow again. Moreover, publishing less frequently (but more regularly) meant that I could spend more time in between deadlines promoting each piece. I came to deeply appreciate my work as critical, thorough, and creative; eventually, the loyalty of my readers affirmed that my words are worth the wait. The lesson here: People may visit your site once for a blog post, but it’s the quality that will keep the same readers coming back, repeatedly.

8. Collaborate with Others: It’s no secret: self-absorption is quite prevalent in media spaces. So many people are trying so hard to “make it” they’ve forgotten that we’re all part of a larger ecosystem. Now, before you dismiss this as a “feel good” tip, remember tip #4; if you think engaging with other people in your space could be beneficial, consider the power of collaborating with them. Incidentally, Tyler Perry and Oprah — two highly successful and influential black media mavens — just decided to work together. What do they stand to gain? Combined clout, for one.It can’t hurt to pool their resources either; the entertainment industry is still systemically racist after all.

9: Connect and Support Others: But what about this idea of linking people to resources? Highlighting other people’s work just because? According to Malcolm Gladwell’s The Tipping Point, being a “Connector” has its rewards as well; if you’re genuinely helpful to others i.e. connect people to resources they need, people will appreciate you, perhaps come to rely on you, trust you, like you, and as a direct result, stay highly engaged and be eager to give you support when you need it. I saw this first-hand when my online fundraising campaign for Africans for Africa raised ~$15K; so many people donated money, connected me to resources I needed because they were eager to return the favor (some I couldn’t even remember doing!). I make it a point to list other blogs I read in my sidebar, mention other activists and organizations doing work similar to mine whenever I’m interviewed, and actively mentor young people. There’s value in connecting and supporting others. So don’t become just another self-serving loudspeaker. Give and you shall receive.

10. Be Purposeful: I haven’t necessarily put these tips in order, but if I had to think of the top three, this would certainly be one of them. Before I publish anything, speak anywhere, respond to any criticism, I ask myself three questions: “Who am I talking to?” “What is the most effective way I can deliver this message to them?” “What do I want to happen as a result of their listening?” Now, if you wanna write  or speak or be on TV etc just for the sake of being famous, then perhaps this won’t matter. If you run your blog like your personal diary, that too won’t matter. But, if you’re a bit like me, and you want to write for change i.e. you want to engage in transformational conversations with groups of people, then you must always consider these questions before you produce anything. I wouldn’t write about homophobia to a group of US college soccer players the way I would to an audience of religious African women, nor would I begin a conversation with harsh criticisms of views I don’t agree with if I really wanted them to see where I was coming from. Be purposeful in your use of media; know who you are and what you want to get out of it. And it’ll be a lot easier to navigate through the noise from feedback later.

A Word to the Wise: Practice Principled Apathy (aka Don’t Take It Personally)

This is an extra point, I know. But I simply couldn’t end without stressing this. The thing about taking a position is that you submit yourself (plus your ideas, and sometimes, even your character) to feedback and scrutiny by the 90%, spectators whose job it is in this system to validate or invalidate your position (See point #1). Simply put, you must be ready to deal with criticism, both good and bad.

Ghandi said, “First they ignore you, then they laugh at you, then they fight you, then you win.”

I have found that spending time reflecting on point #10 — leaves me better prepared to engage with comments and feedback, whether positive or negative, afterwards. When I know why I’m writing, and who I’m writing to, it’s a lot easier for me to choose who to engage with (and how) in the event of backlash. When I think about all the people I look up to, it’s easy to see that they all stood for something, and paid for it in mass criticism. That’s why it’s important to remember the why behind your use of media. If you keep your purpose — which is to help people — at the back of your mind, there’s no storm you won’t be able to weather.

And so I close with some wisdom from Spiderman, with a twist: With great influence comes a greater need for principled apathy.

You must learn to weed through the rubble for the nuggets that will either help you strengthen your message or nudge you further along the right track towards justice.

Well, there you have it! 10 Tips for Using Social Media for Social Change, after a Making It In Media, Accidentally.

Reminder: I wrote most of these tips from my experience as a writer who blogs, and uses her online social media channels for social justice, so the tips here may not be applicable to other media platforms. Hence, I encourage you to add to or adapt this list for your own purposes. You may also view what others have offered via the #howtomakeitinmedia Twitter chat archive on Storify. (Link coming soon).

Thanks for reading. I hope these get you started off in the right direction.

It would be great to hear from you, especially if you found it helpful, to encourage me to keep on sharing :) Which tips above do you often apply to your work? What other tips would you recommend to others — new and experienced — who are interested in more strategic use of media platforms for social justice? I often write these things and am never quite sure who’s reading them. 

One Love.

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