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Crowdfunding for Activists: 5 Tips for Creating Successful Online Fundraising Campaigns

I prepared this short presentation as part of the “Feminist Cyborgs: Actvism, Online Fundraising, and Security” webinar, hosted by African Feminist Forum and Association for Progressive Communications.

My 10-minute presentation includes a brief introduction to crowdfunding and some popular crowdfunding tools. Additionally, using my Africans for African new media project as a case study, I share 5 quick tips for running a successful fundraising campaign. The main points from my presentation are outlined as follows, with the actual presentation embedded at the bottom of this post.

Feminist Cyborgs: 5 Tips for Creating Successful Online Fundraising Campaigns

Overview of Crowdfunding

  • Sometimes referred to as Crowdfunding
  • “Funding via a networked group”
  • Using social media networks to raise money for projects
  • Collective effort of individuals who network and pool their resources
  • Connects people who have needs to the people who can meet those needs

A Few of My Favorite Crowdfunding Platforms

  • IndieGoGo: Flexible fundraising rules i.e. you can keep funds you raise even if you don’t meet your goal; permits multiple types of projects (creative, small business etc) to raise funds via the platform
  • Kickstarter: Strictly creative projects; if you don’t raise target funds by deadline, you don’t get any of the money; features include powerful social media marketing tools
  • Africans in the Diaspora (AiD): Raises funds for projects based in Africa; includes community philanthropy tools e.g. blogs and resources about fundraising, development, etc, targeting the diaspora.
  • 234Give: Nigeria’s first online fundraising platform for charities based in Nigeria (Note: I have not used this platform personally, so this is not an endorsement. Just think it’s cool that African countries are tapping into crowdfunding.)
  • GlobalGiving: International fundraising platform; NGOs across the world can register and raise money from top donor countries on this platform, including US, UK, Singapore, India.
  • PubSlush: A crowdfunding platform for authors, agents, and publishers. (Note: I have not used this platform personally, but plan to in early 2013).
  • ProBueno: My MIT classmate’s startup, crowdsourcing volunteers who donate the cost/value of their services to charities. Neat setup, actually e.g. rather than donate money, I offer (via the platform) my new media consulting services to someone who will pay for them, I donate money earned (e.g. $100/hr for 2 hours) to charity of my choice on the platform. #watchthisspace #itmaychangethegame
There are many other easily accessible and efficient fundraising platforms available all over the world; but as with all social media innovations, you must choose the platform that makes the most sense for you — for your project and for your target audience.

Introduction to Online Fundraising

  • A little money goes a long way
  • By pooling smaller amounts of money from a groups with common interest, larger financial goals are achievable
  • Social media makes it easier for people with similar interests to connect; great potential for raising capital for projects
  • Large capital is reduced as a barrier to doing good due to growing popularity of online fundraising in philanthopy sector
  • In 2011, online giving grew in double-digit percentages across ALL sectors (so, not just NGOs working with orphans who could show cute photos — everyone is benefiting)

Things to Remember

  • Social media = media that is social, period.
  • Don’t confuse the tools (social media, which is technical) with the task (asking for money, which is human)
  • Having a Facebook Page does not guarantee you money.
  • You (a person) must raise funds from your network (people)
  • The quality of your network = The quality of your relationships with individuals in that network
  • Offline fundraising principles apply online.

Africans for Africa Project: A Case Study

  • Independent project training African-women led NGOs to use new media
  • Raised ~$15,000 in 30 days via online fundraising campaign
  • Focus on Women, Youth, Gender & Sexuality Issues
  • South Africa, Namibia, Botswana
  • One-on-One Consulting and Team Sessions for Organizations
  • Online Fundraising Workshops (Open to the Public)
  • Over 400 workshop participants, 60 organizations

5 Tips for Online Fundraising

Tip 1: Learn to “Ask”
The most important element of any campaign is the “ask.”

  • You must ask before you can receive. (Note: The most popular reason cited by people as to why they didn’t give is “No one asked me.”)
  • For Africans for Africa: In addition to bulk emails, I sent personal emails, FB messages, text messages, and phone calls to individuals. In world 2.0, going the extra mile to personalize communications to individuals will achieve better results than “mass”/public calls to action.
  • Lesson: Practice and test your with different (trusted) audiences; don’t play with live money.

Tip 2: Know Your Audience
You wouldn’t ask your best friend for money in the same way you would ask a professional colleague, would you?

  • Different audiences require different messages.
  • Don’t speak to everyone in the same way — you don’t know all of these people in the same way.
  • Africans for Africa: “MIT Classmates” received different messaging from “Activists”, who received different messaging from “Feminists” and “Fellow Social Media Gurus”. Also, I bombarded my brother with requests to donate (cause I can do that) but only sent an email per week to more professional contacts so as not to “annoy” people.
  • Lesson: Segment your list, create messages and themes for each before you begin sending communications. Make sure frequency reflects the relationship.

Tip 3: Trust Your Inner Circle Power
People give money because they trust you.

  • People will give to organizations and individuals with credibility, that they trust will use their donation towards the states goals.
  • Study shows that number one factor influencing trust is actually recommendations from friends and family.
  • Africans for Africa: Bulk of my donations came from close friends, who encouraged others to contribute as well. I found that I didn’t have to ‘sell’ my project to friends of friends. Here’s what happened, a lot: “You’re __’ friend, which means you must be awesome. Here’s _ dollars.”
  • Lesson: Don’t ignore your family and friends. They’re you’re biggest advocates and can help you raise even more money (if you “ask” them to).

Tip 4: Set (Realistic) Goals
Fundraising isn’t about luck. You must set goals to meet.

  • People (yourself included) are more driven to give by public benchmarks.
  • Africans for Africa: I asked 15 people to contribute, every day, to increase chance of meeting goal of 10 donors per day. I also declared my goals publicly every day, to make sure I was also putting pressure upon myself to deliver “success” stories and momentum.
  • Lesson: Set daily, weekly, and monthly goals. Make them public. People want to help. And if they see mini-goals as possible, they’re more likely to give. Also, if you set daily goals for yourself, you’re more likely to brainstorm creatively when you see you’re at risk of not meeting them! (e.g. 4 pm, I said I’d have 10 donors by 5, I only have 8 — eeek! *Proceeds to call everyone and their mama*)

Tip 5: Recognition and Gratitude
There’s a reason you always see “Thank You” on a sales receipt.

  • People need to feel appreciated in order to stay engaged.
  • Africans for Africa: Different perqs came with encouraging titles and levels of recognition, such as “Ally”, “Champion” etc. I also always sent immediate Thank Yous and social media shout-out to new donors. I didn’t wait till the end of the campaign to thank them, and it worked; a few of them, now that they had already donated, helped me raise more money from their networks because they felt included, and appreciated.
  • Lesson: Come up with creative ways to recognition, before and after the “ask” in order to nurture repeat-givers and advocates.

Most Important Tip: Be Human
Connect with people’s hearts. Facebook doesn’t make campaigns successful; people do.

  • Your story matters; why you care about this project matters
  • “People connect with people, not campaigns.” – ZerobyZawadi
  • Africans for Africa: My campaign story was about “me” i.e. why I wanted this project to succeed, its impact on me, personally, and the lives of people I deeply care about.
  • Lesson: Reflect on why this project really matters; avoid some regurgitated version of your organization’s mission statement — toss that immediately. Reflect and communicate why this project really matters — to you, and to the people you care about. Be honest. Be vulnerable, even, and people will rise to the occasion to help you succeed.

The End!

Interested in New Media Consulting? If you’d like to schedule a full or half-day workshop on online fundraising for your organization or individual campaign, please don’t hesitate to contact me via the “Contact Me” button on the sidebar.

Alternatively, if you’re thinking of launching an online fundraising campaign and would like some feedback on your current online fundraising efforts (including social media audit, list preparation, messaging, and engagement strategy), mention this blog post to receive an online fundraising consultation via Phone or Skype at $75/hr for the first hour, and $100/hr thereafter. If you’re seeking a social media campaign manager for a longer, fixed period, we can chat about that, too! Use the “Contact Me” button to send me an email. Please allow at least 48 hours for me to respond to you.

Note: I offer lower rates to grassroots groups whose primary targets include either of the following groups — Women, LGBTI, Africans/POC. 

Social Media for Social Change: 10 Tips from a Queer African Media Activist

I recently spoke at a panel at NYU’s “Making It In Media” lunch panel and discussion series, which prompted a personal reflection of my non-conventional, non-linear career trajectory as a writer and a media activist.

Read “Making It In Media, Accidentally: One Queer African Writer’s Journey to Paradise” if you’d like some background.

In that post, I talked about the importance of leading from within, knowing yourself enough to carve a career path for yourself that’s beautifully unconventional. However, in addition to sharing my personal story and philosophy, I wanted to share a few tangible new media tips, tricks, and strategies that have been helpful to me in  my career so far. (Note: Join my mailing list if you’re interested in more of these.)

These tips don’t hold all the answers to “Making It In Media”, not by a stretch. But I do believe they will be helpful to anyone who’s just getting started with social media, would like to learn how to be use it more strategically, or even serve as a good refresher for someone who’s been tweeting and blogging for years.

At the core of my message is, of course, my mantra: “Love Is My Revolution”; my work serves to support and uplift others, and so I write and share from this place, always. But, also intrinsic in my message about using media for change is another simple idea: no matter how much technology we use, people are still people.

Thus, in order to achieve real influence, you’re going to have to apply the normal rules of effective communication, whether or not you’re tweeting from a smartphone, updating Facebook  via iPad, or publishing an op-ed for the HuffingtonPost. Because in order to achieve real influence, truly connect with others online, you’re going to have to dare to be human.

So, here are 10 Tips for Making it In Media, from a passionate, introverted writer who strongly believes in the power of using social media for social change, including being human enough to intermittently tweet about your cats, courageous enough to stand for what you do know, and brave enough to admit when you don’t know nearly enough about a whole lot of things:

1. Take a Position: So, you wanna be a thought leader… Well, the good news is that the digital space is filled with followers, spectators, and consumers, all passively experiencing the web. Consider this: A few studies have shown that in most online communities, 90% of the users are lurkers (i.e. they never contribute/just read and consume), 9% contribute a little, and 1% account for nearly all the action. This is VERY good news for anyone who has something important to say– the odds are already in your favor. Tap into the power of being in the 1%. The 90% are eagerly waiting for you to say something.

2. Engage in (Dis)agreement: I once dated a woman who would make outlandish statements, and then, when I would counter or challenge, would say to me, “I don’t need to defend my ideas to you.” I found that alarming, and then (with my activist hat on) really scary. To think that there are so many people moving through the world carrying the same ideas in their heads they’ve had since they were four! Why? Because they don’t enjoy confrontation. But (respectful) disagreement, though uncomfortable for some, is actually very healthy; it forces us to re-think our initial ideas, and–through debate with othersstrengthen our arguments, or can them altogether. If you’re going to take a position (as in step one), be prepared to see it through. Find people who disagree (and agree) with you, too. You can change the world, one debate at a time.

3. Choose Your Battles: So, I know I just said that debate and dialogue are good, but unfortunately–and just as in real life–they’re all not worthwhile. Use your airtime wisely. Before you engage, especially in disagreement, consider the level of influence or visibility of the person you’re debating, and the number of people watching. Don’t waste your airtime, for instance, on a Twitter troll (no pic, virtually no followers, but lots of venom/animosity) who’s just looking for a fight, someone to bully. Avoid back and forths with hecklers who have little to no influence (this is subjective, so you can assess for yourself). The way I see it, if I’m going to spend time investing in an online conversation, a whole lot of people better be watching, and possibly being swayed… ’cause again I write for influence, for change. That is always worth it.

4. Participate in Pertinent Conversations: Now, the first three tips assume you got on a soapbox one day and people started listening to you, asking you questions, agreeing or disagreeing. This assumes you already have a base network. But what if you’re just getting started? It doesn’t matter how brilliant you are. If you’re not sharing your ideas with others, you’re basically talking to yourself. Ever seen someone standing in the middle of a networking event spouting off every other minute about how much they know? Weird (and obnoxious); you’ll most likely be ignored. If that happens, how will anyone know that you could possibly hold the key to curing cancer? How can you get people to listen to you? Well, for starters, get off the soapbox and find a conversation that’s already happening; introduce yourself, chime in, contribute intelligently, let your brilliance speak for itself. You’ll find that people are more likely to engage in conversation than voluntarily sign up for (your) lecture. Use that to your advantage. And remember to always leave people with a way to get in touch with you if they want!

5. Niche Your Knowledge: Be consistent. I’m not saying you should sound like a robot, just focus. If you can, choose a niche. It’ll make it easier for people to remember why they need to stay connected with you, and when they should recommend you to someone else (e.g. “You’re writing a paper about feminism in Atlanta, I know an amazing blogger who writes about that stuff!”).  Additionally, niche-ing yourself will also help you in determining how, where, and with whom to spend your time. Some experts call this platform-building. Check it out. Dan is awesome. And his newsletter got me to stop intermittently tweeting about my cats amidst political calls to action (well, mostly).

6. Specialize, But Stand Out: So you’ve been smart about engaging in conversations related to your field of expertise, nurturing a larger, yet more focused platform to showcase your brilliance. Bravo! But now, you have a different task to conquer — distinguishing yourself from the hundreds of other self-proclaimed gurus in your field. Now that people know you’re the go-to person, say for cute cat photos feminism in Liberia, now what? What separates you from that other feminist who write about Liberia? Why would an audience choose to stay connected to you? What’s in it for them? This line of questioning may sound cynical, but the truth is that everyone wants something. You want followers, fans, and influence. What do you think your followers want from you? If you can find a way to convey nuance to your audience, you’ll get more attention. Better yet, if you can find a way to offer something of value to them, say *cough* a list of tips for Making It In Media, you’re more likely to earn their loyalty (and prove that you may actually know what you’re talking about). For example, there are hundreds of progressive/feminist blogs on the internet that tend to all say the same exact thing; I’ve managed to create a niche for myself that allows me to write about a range of issues because my brand isn’t tied to what I write about, but how I write about them. Ask, Melissa Hill Perry — she digs my principles of afrofeminism (win!).  So find out what makes you unique, even within your niche. Create value, and earn loyalty.

7. Quality over Quantity: When I first started publishing my writing online, I couldn’t imagine how bloggers could find the time or energy to crank out post after post after post, while I would slave away for days, sometimes weeks over a single piece. So, at first, I tried to “keep up” by publishing more frequently, which only resulted in my publishing more crap; I actually lost readership. See, in an effort to emulate other bloggers,  I’d begun writing about whatever I thought was “the thing” to write about; my pieces lacked focus, passion, depth, and didn’t help build my reputation. In fact, they distorted it. The minute I returned to writing the longer, personal, insightful commentary I was known for, my readership began to grow again. Moreover, publishing less frequently (but more regularly) meant that I could spend more time in between deadlines promoting each piece. I came to deeply appreciate my work as critical, thorough, and creative; eventually, the loyalty of my readers affirmed that my words are worth the wait. The lesson here: People may visit your site once for a blog post, but it’s the quality that will keep the same readers coming back, repeatedly.

8. Collaborate with Others: It’s no secret: self-absorption is quite prevalent in media spaces. So many people are trying so hard to “make it” they’ve forgotten that we’re all part of a larger ecosystem. Now, before you dismiss this as a “feel good” tip, remember tip #4; if you think engaging with other people in your space could be beneficial, consider the power of collaborating with them. Incidentally, Tyler Perry and Oprah — two highly successful and influential black media mavens — just decided to work together. What do they stand to gain? Combined clout, for one.It can’t hurt to pool their resources either; the entertainment industry is still systemically racist after all.

9: Connect and Support Others: But what about this idea of linking people to resources? Highlighting other people’s work just because? According to Malcolm Gladwell’s The Tipping Point, being a “Connector” has its rewards as well; if you’re genuinely helpful to others i.e. connect people to resources they need, people will appreciate you, perhaps come to rely on you, trust you, like you, and as a direct result, stay highly engaged and be eager to give you support when you need it. I saw this first-hand when my online fundraising campaign for Africans for Africa raised ~$15K; so many people donated money, connected me to resources I needed because they were eager to return the favor (some I couldn’t even remember doing!). I make it a point to list other blogs I read in my sidebar, mention other activists and organizations doing work similar to mine whenever I’m interviewed, and actively mentor young people. There’s value in connecting and supporting others. So don’t become just another self-serving loudspeaker. Give and you shall receive.

10. Be Purposeful: I haven’t necessarily put these tips in order, but if I had to think of the top three, this would certainly be one of them. Before I publish anything, speak anywhere, respond to any criticism, I ask myself three questions: “Who am I talking to?” “What is the most effective way I can deliver this message to them?” “What do I want to happen as a result of their listening?” Now, if you wanna write  or speak or be on TV etc just for the sake of being famous, then perhaps this won’t matter. If you run your blog like your personal diary, that too won’t matter. But, if you’re a bit like me, and you want to write for change i.e. you want to engage in transformational conversations with groups of people, then you must always consider these questions before you produce anything. I wouldn’t write about homophobia to a group of US college soccer players the way I would to an audience of religious African women, nor would I begin a conversation with harsh criticisms of views I don’t agree with if I really wanted them to see where I was coming from. Be purposeful in your use of media; know who you are and what you want to get out of it. And it’ll be a lot easier to navigate through the noise from feedback later.

A Word to the Wise: Practice Principled Apathy (aka Don’t Take It Personally)

This is an extra point, I know. But I simply couldn’t end without stressing this. The thing about taking a position is that you submit yourself (plus your ideas, and sometimes, even your character) to feedback and scrutiny by the 90%, spectators whose job it is in this system to validate or invalidate your position (See point #1). Simply put, you must be ready to deal with criticism, both good and bad.

Ghandi said, “First they ignore you, then they laugh at you, then they fight you, then you win.”

I have found that spending time reflecting on point #10 — leaves me better prepared to engage with comments and feedback, whether positive or negative, afterwards. When I know why I’m writing, and who I’m writing to, it’s a lot easier for me to choose who to engage with (and how) in the event of backlash. When I think about all the people I look up to, it’s easy to see that they all stood for something, and paid for it in mass criticism. That’s why it’s important to remember the why behind your use of media. If you keep your purpose — which is to help people — at the back of your mind, there’s no storm you won’t be able to weather.

And so I close with some wisdom from Spiderman, with a twist: With great influence comes a greater need for principled apathy.

You must learn to weed through the rubble for the nuggets that will either help you strengthen your message or nudge you further along the right track towards justice.

Well, there you have it! 10 Tips for Using Social Media for Social Change, after a Making It In Media, Accidentally.

Reminder: I wrote most of these tips from my experience as a writer who blogs, and uses her online social media channels for social justice, so the tips here may not be applicable to other media platforms. Hence, I encourage you to add to or adapt this list for your own purposes. You may also view what others have offered via the #howtomakeitinmedia Twitter chat archive on Storify. (Link coming soon).

Thanks for reading. I hope these get you started off in the right direction.

It would be great to hear from you, especially if you found it helpful, to encourage me to keep on sharing :) Which tips above do you often apply to your work? What other tips would you recommend to others — new and experienced — who are interested in more strategic use of media platforms for social justice? I often write these things and am never quite sure who’s reading them. 

One Love.

BEEcome BUZZworthy: My Social Media 101 Training Workshop for Passionate People

Here is a sample of a social media 101 workshop I’m offering to Artists, Activists, and Non-Profits (aka “Passionate People”).

Are you a passionate person who is interested in learning how to use social media more effectively, to share your ideas, market your services, advocate for an issue you care about? Are you already sold on the power of social media but struggle with the time-drain of managing multiple profiles?

BEEcome BUZZworthy(TM) is a workshop geared towards activists, artists, change makers, and/or anyone who is interestd in learning how to use social media to impact social change, as well as gain access to resources beyond their immediate networks. My own personal passion stems from my work in the philanthropy, media, and art sectors. However, this workshop will be helpful to anyone who wishes to increase their influence online in order to increase their influence offline; whether you’re looking to better advocate for an issue you care about, run a fundraising campaign, market a valuable service, or build a network around a shared interest, social media is for you.

 


 

Social Media 101 for Artists, Activists, and Non-Profits 

Facebook, Twitter, and Tumblr, Oh My! There’s so much BUZZ about social media these days and it seems everyone’s catching on. But perhaps there’s too much buzz coming from too few BEES. How to make sense of all that noise coming from the HIVE? Who can tell us where to find the HONEY?

Did that make sense to you? Probably not. It was a silly analogy. But it got your attention, didn’t it? :)

Hi, I’m Spectra. And I’m here to tell you how you can use of social media to… well, make sense to other queen bees (including to yourself) when “buzzing” in the virtual world that has fast become an intrinsic part of our lives.

My approach is simple: social media is socializing, in a very big room.

If you’ve ever attended a networking event, made a new friend, hosted a party, or applied for a job, trust me, you already know how to introduce yourself, build relationships, maintain them, and subtly boast about how interesting, talented, and all-round awesome you are without appearing to be doing that at all. (It’s okay, we all do it, there’s nothing to be ashamed about). In the real world, we build relationships, then tap into their value, all the time. 

So here’s the secret to doing it online: it’s no different.

Yup. The same rules apply. So, if you’re personable in real life, chances are using social media to build relationships online will come naturally to you. Whether you’re an independent artist who’s trying to get people to support their work, a small business owner who could use some more visibility, a new social impact organization interested in spreading their message to potential supporters/members, social media is for you. Moreoever, whether you access the web through your school library, internet cafe, laptop, or your mobile phone, social media offers free, do-it-yourself tools to connect with people who should be connected to you.

But in a room full of BUZZING BEES (oh! there goes that analogy again), it can be difficult to hear yourself, or anyone else for that matter. However, it’s absolutely crucial that we find a way. 

Think of it this way: You have really important ideas to share, products and services that people actually really need. But what good can you really do in the world if no one knows who you are or what you’re about? The world needs you. Yes, it’s true, you and your own unique brand of honey could make the world a better place. No doubt about it. 

Yet, it is also true that social media can be time-consuming, and so many of you are already so busy. So many of you may think, “I get it. I know social media is important. But how do I find the time?”, or “Why would anyone listen to me? I’m just a ___”, or my personal favorite, “Does any of this really make a difference?” But don’t worry, you’re not alone! This is where I come in! (See, I finally landed on my point). 

Attend this workshop, and I’ll show you how to BECOME THE BEE THAT OWNS THE HONEY.

It’s my job to make sure that you’re both seen and heard by the people that matter to you, by the people that need you. This hands-on workshop is structured such that each person maps out their own strategy over the course of the session, and has time to address their own specific needs.

What You Will Learn

  • Why social media should be an integral part of your awareness-building strategy
  • How to build your brand/identity/vision into your social media strategy
  • Tips and tricks for online engagement (e.g. “How to Boast without Sounding Boastful)
  • Tools and resources for efficient automation and time-management (e.g. scheduling content ahead of time, “bucketing” ideas for future use, etc) 

I’m Sold! Show Me the Honey! 

If you’re interested in joining the swarm of regular every day people who are using social media to make a positive impact in their workplace, communities, the world, don’t hesitate to contact me to discuss booking a 4-hr workshop for your organization, group of colleagues or friends, or arrange one-on-one consultation services (1-hr calls, once a week, for a month). Rates are negotiable. 

Please note: Basic internet savvy is required of all attendees. Projector screen and PC laptop hook up for interactive presentation required. U-shape conference seating arrangement is ideal, but classroom, lecture, or informal lounge seating can also work. At least one wired internet connection is required, but a venue with high-speed wi-fi is preferred. Minimum of 6 attendees required to schedule a group workshop.

Click here to schedule a workshop!

Decisions, Decisions: Group Workshop vs. Individual Consulting Sessions

If you’re already familiar with social media and are seeking support for a specific project (e.g. fun a fixed period online fundraising campaign, increasing Facebook Page engagement, etc), then I recommend the one-on-one consulting sessions. I would also recommend the one-on-one sessions for busy professionals/activists who already have a platform (i.e. executive directors of non-profits, activists who blog etc) and would like to promote their thought leadership more strategically. Again, we would treat these goals as specific projects in order to jumpstart their progress. Additional sessions may be purchased as-needed. 

Conversely, group workshops are ideal for people who have familiarity with social media but are not yet sure how they can use it to their advantage. As I’d like to say, they haven’t yet identified their “honey” or what makes them unique and buzzworthy. The workshop is intended to help people identify (and articulate) their value within their niche or community, and map out a strategy for garnering support, improving their engagement, and increasing their influence. To that end, learning about social media in a group format — in addition to drawing from the experiences of multiple people — provides an instant support network via which you can continue practicing.

So, what do you say? Are you ready to BEEcome BUZZworthy? If so, I encourage you to schedule a workshop or consulting session with me. I look forward to hearing from you.


 

As I’m constantly creating new workshops and training modules to better support every day people whose voices should be reflected in the media, your stories (of successes and challenges) are an essential part of learning how we — as passionate people — can better make ourselves heard. So, please share your experiences with social media in the comments below.

Are you a passionate person who is interested in learning how to use social media more effectively, to share your ideas, market your services, advocate for an issue you care about? What areas of using social media do you struggle with? What has been helpful to you? What has been the most challenging?


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