Africans for Africa: Press Coverage of GlobalGiving Social Media and Online Fundraising Workshop in Johannesburg

I just received a scanned image of an article that was printed in a local Johannesburg paper about my Social Media and Online Fundraising training for African NGOs!

In case you didn’t know, GlobalGiving is an online fundraising platform that brings donors and non-profits together in an online marketplace i.e. they connect the people who are leading innovative social impact projects to the people who would like to donate money to support them.

They have partner non-profits all over the world, including about over a hundred in Southern Africa, who have been helping me reach out to other NGOs who were interested in learning more about social media and online fundraising. It’s been a great opportunity to volunteer for an amazing foundation in an area I’m so passionate about (new media for social impact) — and get encouraging feedback in return.

Since I myself raised over $15,000 in 30 days to fund this project, I’ve been able to use myself as a case study, which I feel has really resonated (and been helpful) for my participants; I have a whole bag of personal anecdotes, lessons, tips, tricks, and strategies inspired by a real life successful case study to pull from. Thank you all so much for that — your support of my campaign has really contributed to my success here.

Here’s what some attendees had to say about the Johannesburg Social Media & Online Fundraising workshop:

“The workshop was wonderfully presented, fresh, exciting and to the point! Well rounded presentation to give a kick-start to online funding and using social media.” — Keep the Dream

“I found the group discussions and advice from Spectra resulting from the discussion feedback most useful.” — Cresset House

“The workshop gave insight and opened our minds to the endless possibilities of on-line fundraising! I left excited and somewhat anxious to get moving on the Social networks!” — Joburg Child Welfare

The feedback I’ve received from workshop participants in three cities — Cape Town, Durban, and Johannesburg, has been overwhelmingly positive. I couldn’t have imagined being any more satisfied with the way things went in South Africa. This press coverage from a local community paper is more icing on the cake!

Here’s the full article, transcribed below:

Various charities in and around Johannesburg will add impetus to their fundraising drive if Spectra has anything to do with it. Representatives of different charities gathered at Craighall Park’s Reea Foundation for Global Giving’s online fundraising and social media workshop led by Asala.

“The most important hing to teach NGO’s about social media is that online work is not that different ofoffline relationship-building,” Asala told representatives from various organizations. These included Horses Helping People, Khulumani support Group, Cotlands, Keep the Dream, Leseding Community Development Projects, Youthworx Development Association, Cresset House, Cabsa, Dona’s Mates, and the Papillon Foundation.

“I point out tools available to the organizations, like LinkedIn, Facebook, and Twitter, and e explore different steps they can take to raise awareness, engage with people online, and solicit donations.”

According to Asala, charitable donations received through social media increased by 29% last year; an impressive figure considering the funding crisis currently experienced by charities around the world.

“While online giving is growing, it does not replace offline fundraising. It’s an alternative source of funding, and relationships must be established and maintained. It might be digital technology you’re working with, but your’e still speaking to people,” said Asala.

According to the media-savvy Asala, the foundatino of the workshops is getting people to understand the value of social media as a business tool.

“I find people often don’t realize how much they actually know about social media or just how easy it is to use. Workshops like this often make people say, “I can do this,” she said.

Dtetails: www.globalgiving.org or www.spectraspeaks.com

I’m so grateful to the REEA Foundation for hosting the Johannesburg workshop (even supplying cake for the attendees!) and being all-round accommodating of this crazy activist’s on-the-fly / last minute arrangements due to a constantly changing itinerary. It was a really fun day, a wonderful trip, and an encouraging kick-off to my trip.

Next up: Namibia and Bostwana!