August 5, 2012
Here is a sample of a social media 101 workshop I’m offering to Artists, Activists, and Non-Profits (aka “Passionate People”).
Are you a passionate person who is interested in learning how to use social media more effectively, to share your ideas, market your services, advocate for an issue you care about? Are you already sold on the power of social media but struggle with the time-drain of managing multiple profiles?
BEEcome BUZZworthy(TM) is a workshop geared towards activists, artists, change makers, and/or anyone who is interestd in learning how to use social media to impact social change, as well as gain access to resources beyond their immediate networks. My own personal passion stems from my work in the philanthropy, media, and art sectors. However, this workshop will be helpful to anyone who wishes to increase their influence online in order to increase their influence offline; whether you’re looking to better advocate for an issue you care about, run a fundraising campaign, market a valuable service, or build a network around a shared interest, social media is for you.
Social Media 101 for Artists, Activists, and Non-Profits
Facebook, Twitter, and Tumblr, Oh My! There’s so much BUZZ about social media these days and it seems everyone’s catching on. But perhaps there’s too much buzz coming from too few BEES. How to make sense of all that noise coming from the HIVE? Who can tell us where to find the HONEY?
Did that make sense to you? Probably not. It was a silly analogy. But it got your attention, didn’t it? :)
Hi, I’m Spectra. And I’m here to tell you how you can use of social media to… well, make sense to other queen bees (including to yourself) when “buzzing” in the virtual world that has fast become an intrinsic part of our lives.
My approach is simple: social media is socializing, in a very big room.
If you’ve ever attended a networking event, made a new friend, hosted a party, or applied for a job, trust me, you already know how to introduce yourself, build relationships, maintain them, and subtly boast about how interesting, talented, and all-round awesome you are without appearing to be doing that at all. (It’s okay, we all do it, there’s nothing to be ashamed about). In the real world, we build relationships, then tap into their value, all the time.
So here’s the secret to doing it online: it’s no different.
Yup. The same rules apply. So, if you’re personable in real life, chances are using social media to build relationships online will come naturally to you. Whether you’re an independent artist who’s trying to get people to support their work, a small business owner who could use some more visibility, a new social impact organization interested in spreading their message to potential supporters/members, social media is for you. Moreoever, whether you access the web through your school library, internet cafe, laptop, or your mobile phone, social media offers free, do-it-yourself tools to connect with people who should be connected to you.
But in a room full of BUZZING BEES (oh! there goes that analogy again), it can be difficult to hear yourself, or anyone else for that matter. However, it’s absolutely crucial that we find a way.
Think of it this way: You have really important ideas to share, products and services that people actually really need. But what good can you really do in the world if no one knows who you are or what you’re about? The world needs you. Yes, it’s true, you and your own unique brand of honey could make the world a better place. No doubt about it.
Yet, it is also true that social media can be time-consuming, and so many of you are already so busy. So many of you may think, “I get it. I know social media is important. But how do I find the time?”, or “Why would anyone listen to me? I’m just a ___”, or my personal favorite, “Does any of this really make a difference?” But don’t worry, you’re not alone! This is where I come in! (See, I finally landed on my point).
Attend this workshop, and I’ll show you how to BECOME THE BEE THAT OWNS THE HONEY.
It’s my job to make sure that you’re both seen and heard by the people that matter to you, by the people that need you. This hands-on workshop is structured such that each person maps out their own strategy over the course of the session, and has time to address their own specific needs.
What You Will Learn
- Why social media should be an integral part of your awareness-building strategy
- How to build your brand/identity/vision into your social media strategy
- Tips and tricks for online engagement (e.g. “How to Boast without Sounding Boastful)
- Tools and resources for efficient automation and time-management (e.g. scheduling content ahead of time, “bucketing” ideas for future use, etc)
I’m Sold! Show Me the Honey!
If you’re interested in joining the swarm of regular every day people who are using social media to make a positive impact in their workplace, communities, the world, don’t hesitate to contact me to discuss booking a 4-hr workshop for your organization, group of colleagues or friends, or arrange one-on-one consultation services (1-hr calls, once a week, for a month). Rates are negotiable.
Please note: Basic internet savvy is required of all attendees. Projector screen and PC laptop hook up for interactive presentation required. U-shape conference seating arrangement is ideal, but classroom, lecture, or informal lounge seating can also work. At least one wired internet connection is required, but a venue with high-speed wi-fi is preferred. Minimum of 6 attendees required to schedule a group workshop.
Click here to schedule a workshop!
Decisions, Decisions: Group Workshop vs. Individual Consulting Sessions
If you’re already familiar with social media and are seeking support for a specific project (e.g. fun a fixed period online fundraising campaign, increasing Facebook Page engagement, etc), then I recommend the one-on-one consulting sessions. I would also recommend the one-on-one sessions for busy professionals/activists who already have a platform (i.e. executive directors of non-profits, activists who blog etc) and would like to promote their thought leadership more strategically. Again, we would treat these goals as specific projects in order to jumpstart their progress. Additional sessions may be purchased as-needed.
Conversely, group workshops are ideal for people who have familiarity with social media but are not yet sure how they can use it to their advantage. As I’d like to say, they haven’t yet identified their “honey” or what makes them unique and buzzworthy. The workshop is intended to help people identify (and articulate) their value within their niche or community, and map out a strategy for garnering support, improving their engagement, and increasing their influence. To that end, learning about social media in a group format — in addition to drawing from the experiences of multiple people — provides an instant support network via which you can continue practicing.
So, what do you say? Are you ready to BEEcome BUZZworthy? If so, I encourage you to schedule a workshop or consulting session with me. I look forward to hearing from you.
As I’m constantly creating new workshops and training modules to better support every day people whose voices should be reflected in the media, your stories (of successes and challenges) are an essential part of learning how we — as passionate people — can better make ourselves heard. So, please share your experiences with social media in the comments below.
Are you a passionate person who is interested in learning how to use social media more effectively, to share your ideas, market your services, advocate for an issue you care about? What areas of using social media do you struggle with? What has been helpful to you? What has been the most challenging?