Glad about GLAD’s Inclusive Outreach for Annual Winter Dance Party

I wasn’t even supposed to blog today — it’s so nice outside, and I don’t know how long this sun will last so I gotta make this quick. I cannot contain my excitement, intense feelings of hope, and pride in my community as GLAD’s Annual Winter Dance party gets a makeover this year.

Friends across multiple social and professional networks are seriously buzzing about this party — hey, I’m here blogging about it! I’ve been promoting the Winter Dance all week, and have found that many of my friends were already making group plans to attend. Moreover, my new connections (including QWOC+ Boston newbies), have been reaching out to me about it, too — via Facebook, Twitter, email etc — so clearly both offline and online word of-mouth marketing is working full throttle to ensure a fun, energetic, and diverse attendee list at the event on Sunday.

For those of you who don’t know, Gay Lesbian Advocates and Defenders (GLAD) is a non-profit public interest law firm that fights for LGBTQ equality under law throughout New England. Basically, they file BIG legal suits against bodies (including the Supreme Court? Daaang) that discriminate against LGBTQ people, but more importantly, they win :).

Their legal efforts have truly (and practically, down to the dollar) improved the lives of the LGBTQ community; groups and individuals who faced discrimination now have justice for it, and the rest of us can rest assured of increased legal protection due to their remarkable wins. GLAD has performed unimaginable, modern-day miracles. Take for example, their recent win against the US Tax Court, who blocked a transwoman from deducting the significant medical expenses she incurred from her sex reassignment surgery. OR, their ground-breaking Aids Law Project win against the Supreme Court in 1998, which holds that people with HIV are protected from discrimination — right to healthcare, for one — under the Americans with Disabilities Act.

GLAD has been fighting for me for years. So, how is it that an LGBTQ community organizer like myself had no idea who they were up until just over a year ago? And how is it that I only knew ‘of’ them because a friend of mine happens to be their Special Events Manager (ah Robbie, dare I say you’re behind this new makeover? ;)); I knew nothing about their work or accomplishments in the legal realm until relatively recently.

As part of QWOC+ Boston’s diversity-via-partnership-building strategy, I had gotten to know almost every single social justice organization that was doing work in the LGBTQ community — and not just by name. I was well familiar with their service-based programs and their event programming; I’d discussed future/potential collaborations with their development staff and other organizers; I’d met many of their board members at fundraisers, informal social gatherings, and networking events. Yet, GLAD stayed under my radar.

Here are a few reasons I think they didn’t appeal to me:

• Nothing about the way GLAD presented themselves — their special events, their press releases, their dry online presence — seemed intended for younger people. The subtext was too heavily focused on a gay movement many of us were still learning about and hadn’t fully plugged into. How could I care about national legal issues when my mental health was in jeopardy from having no sense of social community in my own city?

• GLAD’s special events were waaay too expensive for recently-out-of-college me, and seemed like they had been planned mainly for an affluent, philanthropic white gay male donor list e.g. they hosted live auctions with items going for thousands of dollars, like long oversea vacations for people with more flexible work schedules (and 9 friends in the same tax bracket)
• Because of this, even when I could attend via complimentary tickets to QWOC+ Boston, I often felt like one of the youngest attendees. And, needless to say, I was usually one of a handful of people of color in the room
• Again, the legal, political, lobbying, bill fighting stuff just didn’t resonate with me and the people I knew. I represented a group of young professional people of color and allies, who were still trying to create a multi-identity accepting and inclusive community in Boston. A national white male gay rights movement seemed even further away from my reality back then (just a few years ago), when I was still growing QWOC+ Boston. I didn’t think my support (or lack of it) in any form would have an impact at all on the work that GLAD was doing.

That was me, then. Flash forward four years later, where I’m now a loyal follower of GLAD in part because I’m a little older, financial stable in my career, and more plugged in politically. Since equality for all is extremely important to me — I fight for it daily, in my own way — I want to get involved with organizations like GLAD, and I’m sure others do too! So, as I mentioned at the beginning of this post, I’m very encouraged by their recent efforts to appeal to a more diverse group of potential donors.

I’ve made a few observations about the GLAD Winter T-Dance’s event marketing that I’d like to point out:

• A Tea Dance is a gender-neutral event format — it appeals to both male and female identified attendees, unlike a dragqueen show (gay boys), or wet t-shirt contest (Cali Dykes). Okay, just kidding, but you get the point. That’s a diversity tip we should all store somewhere. Love it.
• A lower price point (cheaper than a $75 mini-fundraiser faster, but boasts more sentimental ‘value’ than a $10 admission fee to a nightclub) will undoubtedly induce a huge wave of excitement; people love to support causes that are within their financial means (see post on Valentine’s Day). And now, there’ll be no need to remind them to tip the bartenders! Love it.
• Music, music, music! DJ Mocha spinning “Dance” hits! Yes! Who doesn’t wanna party on a Sunday? You’re even allowed to Suggest Songs for the Playlist via a Facebook Widget. That’s great for the DJ AND the eager dancing crowd that may wanna “shake it up” per the Bay Windows advertisement. What’s more, is that they’re providing a Jazz Lounge for the people who just wanna schmooze (and preferably not over a loudspeaker). Love it!
• In addition to the big-money raffle prizes, GLAD has (as always) the “Choose Your Own Raffle” section, featuring gifts like Red Sox vs. Yankee tickets, Spa Massages, Dinner and a Movie for Two Packages etc. Over 20 of these, apparently. So I’m delighted that the prizes they choose to highlight on their website could be for anybody. Love it!
• In addition to using all the popular social media channels (e.g. Facebook and Twitter), GLAD offered an even bigger discount to community member by providing special codes to small groups. I was delighted to receive an email that said I was being offered two complimentary tickets to attend, but that I could also share a discount code with QWOC+ Boston members as well. Social networking, viral marketing, and community engagement all in one?? I LOVE this!

These “special features” may have everything to do with GLAD’s long overdue success with at least exciting a younger, gender-neutral, multicutural crowd about their upcoming winter event, or nothing at all. I’ll know for sure on Sunday. But regardless of what the turnout is like, I am encouraged by their efforts, and am looking forward to having a good time with my friends and fellow POC community organizers on Sunday. I love fresh starts.

Go GLAD! :)